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  1. #1
    dannyx is offline Public Member
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    Default Long vs Short Home Page

    Hi
    Recently, I was thinking about the home page reading various threads on gpwa.
    I've noticed that there are usually two approaches to the home page.

    1. The home page is the showcase of the website. So it cannot be too long, and it certainly cannot have too much written text as the text obviously does not look graphically attractive, unless in moderate ew numbers hidden under tabs or accordion. Average number of keywords.

    2. A home page like any other has a lot of text, a long page, a lot of keywords, etc.

    What's your opinion?

  2. #2
    kasinokingit is offline Private Member
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    Personally, I definitely recommend shorter versions. If there is a lot of text on the home page, then it is not really attracting customers.

  3. #3
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    Cash Bonus is offline Private Member
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    It depends, really. You should choose a short homepage that's on point and will stand out to your audience, giving them the content that they're looking for. This article should give you a good explanation about how it works.

    https://www.google.com/amp/s/neilpat...geo%3Dus%26amp

    Start reading from “But what about your homepage? Does a long-form homepage convert better?”

    You’ll find your answer there.

  4. #4
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    I have not had time yet to read the topic cash bonus posted but will make a point to.

    I am of the opinion having good well written content on the home page is certainly a good thing, and publishing a handful of your top picks or highest rated etc is also good.

    But I also think that a home page that becomes too long, or has too much text can also be harmful, due to possibly loosing the interest of the visitor, or maybe what one might term becoming long-winded. I do know that some disagree with that opinion, and can point to successful home pages to dispute my claim.

    I think finding the right balance between the approaches is key, and am very very interested to hear opinions of others on this one.

    Rick
    Universal4

  5. #5
    Juan Roman's Avatar
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    I guess it very much depends on the keywords you target with your homepage and the type of the website.

    A clean, on-point homepage that is not too long text wise makes sense for the best user experience, for most casino websites.

    But, if you have a smaller website targeting one major keyword and its variations, then having a long homepage with in-depth content can make all the difference. I had one such site with over 4k words on the homepage (obviously nicely structured and divided into H2 and H3 sections) and it ranked really well.

    In that case, a short intro, followed by casino containers should be above the fold and then you can write all the text you want below the fold.
    TeamworkContent.com - Premium iGaming content in 25+ Languages. Website development and design for iGaming websites through our partner firm.

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  7. #6
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    As mentioned above, depending on the situation.

    At first it depends on the main target keyword. And if you see the top-10 competitors in search have long HP, then it probably works.

    But if you main converting page is not a HP, you can make it short but catchy with lots of conversional elements to send visitors to your most important page.

  8. #7
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    Long content is good in Google's eyes and most high ranking pages tend to have very long form content.

    You will want your omni-present calls to action to capture the players that just want to gamble and don't care to read.

    You will want long form content for those players that are newbies and to walk them through the process.

  9. #8
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    It depends on what your site is about, home page is a good place to show the most important info and push them to internal pages, however some emds bui8ld out home with full content based on the keyword domain name

  10. #9
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    There was a lot of mentions of keywords, but I think that depends as well.

    I've been dealing with this exact question when I started out and later changed my short, showcase-kind of home page to a long guide. Here's why:

    My initial struggle was whether I want to have my homepage as a showcase where any user could quickly find links to all important topics I write about or whether I want it to be a standalone content that ranks.

    You have to know that if you go for the showcase version, it will be very hard to rank for anything because you're not really writing about any topic there but only sort of indexing your website, so there may be a lot of keywords but none that stand out.

    On the other hand, a lot of backlinks that you will get will point to your home page by default. So it seemed a waste to me not to have my most linked to page optimized for a few keywords and thus transforming it into a guide rather than a showcase page.

    So that's what I did.

    At the end of the day, if most of your traffic comes from search engines, they will come to the page that ranks there anyway instead to the homepage and if your menu is nice and clear, navigation through your website won't be a trouble. And if most of your traffic is referral (either naturally earned through links or bought), it will link to the most appropriate pages as well, so it shouldn't be a problem either.

    So it really depends what you want to achieve with your home page. In my opinion, if you don't care whether it ranks for anything, keep it a showcase.

    Hope this helps!
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  12. #10
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    dannyx, thanks for the question and the post. I thought it was a pretty interesting topic, so I've made it the subject of today's weekly poll:

    How long is the home page of your main site?

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

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  14. #11
    oncasilab is offline Private Member
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    I think this problem depends on the target audience. If you search for the same genre once with seo and there are many longs, you should go long and if there are many shorts, you should go short.

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    For a small site, long pages with killer content on each page with a heavy internal linking.
    For a big site, simply have your homepage as navigation.

    However, the best option will also depend on the countries you're targeting. People in the West and East will prefer different site structures, colour schemes, navigation, content etc.

  16. #13
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    Really depends on the site and the audience but more importantly how it is presented. Something that is easy to navigate and read regardless of the length is important. Personally if I go to a site and it is loaded and I have to keep scrolling to find what I am interested in I tend to bounce away.

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