"Our motive on this collaboration initiative is to simply ensure that operators, gaming affiliate programs and the affiliates themselves have a resource in place that best represents our needs and those of our affiliates and business partners. Accordingly, the goal is to support an entity that is aligned with our interests and will help cultivate our community in a fair and impartial manner including developing business relationships as well as optimizing networking opportunities." One operator representative had to say.
He continued, "In reaching out to the rest of the community, we are actively seeking a solution that will be in the best interest for all parties involved. We are confident that by working collectively we will find a mutually beneficial solution."