Mark Hughes - Buzzmarketing Book

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't **** away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/...arketing_x.htm

Very cool review of the book Buzzmarketing
http://www.amazon.com/exec/obidos/AS...zzmarketing-20