Massachusetts overturns sports betting affiliate ban

[The Buzz]

After much debate, the Massachusetts Gaming Commission yesterday said it overturn its original ban of affiliates and will provide waivers for sports wagering CPA and revenue share agreements.

Earlier this week, MGA Chairperson Cathy Judd-Stein expressed her concern about allowing rev-share deals saying,“The inherent motive to get people to join and earn (under) rev sharing is counteractive to our responsible gaming efforts.”

The new amendments will be voted on during an open meeting on 23 March 2023.

Massachusetts will launch online sports betting on 10 March when seven apps go live. Retail sports betting launched at three locations back in late January.

From Play MA:

The regulatory body met three times this week to discuss and vote on the issue. It ultimately decided to allow affiliates to market sports betting in Massachusetts rather than risk allowing unregulated messaging and advertising to rule the internet search results.

The MGC voted to permit CPA and revenue share arrangements until April 14. At that time, the commission may take action to make it permanent. However, a higher degree of licensure will be required for revenue sharing agreements.

The commission also passed a new regulation that classifies advertisers such as affiliate marketers as vendors. The new regulation treats affiliates in a similar manner as other vendors under Massachusetts gaming code.

Under the new advertising regulations, affiliates must be registered. They may also upgrade to a licensed stature as a “sports wagering vendor,” or potentially be required to do so. The MGC has hinted that it may at a later time require sports wagering vendors to license if they want to partake in revenue sharing.

Read more here: https://www.playma.com/news/massachu...revenue-share/

[baldidiot]

The regulatory body met three times this week to discuss and vote on the issue. It ultimately decided to allow affiliates to market sports betting in Massachusetts rather than risk allowing unregulated messaging and advertising to rule the internet search results.

This is a surprisingly sensible attitude, and one that the UKGC should be paying attention rather than clinging to the 'not that many people use unlicensed betting sites' idea.

At the end of the day there will always be money to be made in online gambling with a hoard of affiliates going after it.

The more restrictive you make the legal side of it, the more likely you are to push those people (and therefore, what users see in the search results and who they will ultimately end up betting with) over to the illegal side of things.

[betcanada365]

This is exciting. Can be a really profitable market I think.