Well when I first started I thought that any of the promotions sent to the players should be send to the affiliates as well so they knew what was new on the site so they can also promote it among their customers but I was told that most of the affiliates are not interested in all the promotions because they are not looking to change their site content every 2 weeks, so that we should only include affiliate’s promotions on our newsletters.
I agree with you that affiliates should received the promotions as well but because that way they know the brand better, learn what the brand has to offer and them work something up for their own players.
Mel - Affiliate Account Manager
mel@marketmediacenter.com