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  1. #1
    eaton2003's Avatar
    eaton2003 is offline Public Member
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    Default Myths about Sportsbook Affiliates

    The number of affiliates promoting just casino affiliate programs hugely outnumbers sports betting affiliates.

    Now is a time to consider moving a sideline into the sports betting affiliate side, and to answer a few myths and questions asked by many here goes my best shot:

    Sportsbook affiliate programs don't pay as high commissions as casinos?

    That is true, what is considered good in the casino industry is around 35% and above, and when looking into a sportsbook program 20% and above is good. Remember the costs are higher in the sportsbook side compared to the casino side. The customer support on a sportsbook program is far greater than CS on the casino side and this equals to a higher customer retention period.

    Sportsbooks offer lower bonuses to it's players, surely this turns players away?

    Not at all, many players like the idea of getting quick payouts and being able to bet on a game at the last minute with security. Large bonuses generally make it harder for a player to withdraw money and this turns of the big whale. A good sportsbook bonus is 20% or more.

    I have promoted sportsbooks in the past and not seen a dime, why promote them again?

    The players you brought in were wise guys, and you only need one of these to not see a profit for a while. The books are aware of wise guys and works with the players, and eventually the players do loose. The average player value in a sportsbook is higher (in some cases the average life long player value in an average book is above $2,000 compared to around $200 on the casino side).

    Sportsbook affiliate programs do not have the same standard of creatives as the casino side?

    That is true and remember a true sportsbook affiliate uses a lot of text links on certain games (i.e. NFL Betting etc...) and these are far more attractive to the player than banners.

    The reason I suggest affiliates to try the sportsbook sector if because the player retention is longer and I have seen the earnings given to sportsbook affiliates is greater than casinos by far. Remember the player is yours for life, and their average lifetime value and lifetime with the book is greater than casinos, and you when your commissions are being calculated you need not worry about being penalised for large bonuses etc.

    I am currently working with a few sportsbooks and my latest project is http://www.betroyalaffiliates.com

    I look forward to hearing everyones feedback and working with all of you guys to change your perception on being a sportsbook affiliate.
    Simon Eaton - Online marketing consultancy with 20 years experience

  2. #2
    Chrysalis's Avatar
    Chrysalis is offline Private Member
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    Default

    Simon,

    you are spamming the board...it is not necessary to post the same message 3 times!

    Once will do it.

    You are doing more harm to yourself than good.


    marc

  3. #3
    eaton2003's Avatar
    eaton2003 is offline Public Member
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    Default

    Marc

    My apologies as I wanted to get the message out but was unsure which thread it goes in so I pasted it on all three.

    I have deleted the thread from the other two posts and left it here, I hope my apologies are accepted.
    Simon Eaton - Online marketing consultancy with 20 years experience

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