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Pain Points in FB, PPC, ASO: 3 Case Studies with Solutions by N1 Partners
What mistakes do partners most often make at the start of ad campaigns? Why does scaling turn out to be harder than expected, and what stands on the way of getting faster profits?
The N1 Partners team presents the second article in the real case studies series (read the first one here), so you can apply the experience of N1 Partners affiliates in your own campaigns. In this section, you’ll get only practical knowledge and proven approaches from experts.
Read everything about ASO, FB, and PPC traffic in the article — no fluff, with real analytics and specific recommendations. Everything has been tested — take it and apply it!
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Where to Drive Tier-1 Sport Traffic in May: Top Events & Promos
Wondering which events to focus on, which promos to use, and how to build an effective scaling strategy in May? All the most important things in the article!
N1 Partners team has compiled a shortlist of the main sports events worth investing in this month to make it easier for you to plan campaigns and effectively scale Tier-1 traffic.
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N1 Partners Success Story: $10k/month — Tier-1 SEO Scaling
Entering the Tier-1 market is one of the most difficult tasks in SEO affiliate marketing. That is why real cases are so valuable, they show that it is possible to enter Tier-1 GEOs and make a profit.
In a new series of success stories, the N1 Partners team reveals a case study on SEO traffic — read how the team was able to reach $10k and 800 FTD per month without experience in selected GEOs! You will also learn how to build a Tier-1 growth strategy from scratch, start working with drop domains, and scale the result as efficiently as possible.
No theory, just practice, numbers, and specific hacks that worked.
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In a new series of success stories, the N1 Partners team reveals a case study on SEO traffic — read how the team was able to reach $10k and 800 FTD per month without experience in selected GEOs!
So you paid this poor guy (without experience) an astonishing $12,50 per Tier1 FTD?! Massive!
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N1 SEO Traffic Cup: First Chapter is Over — Winners and Results
The first tournament of the N1 Traffic Cups series, N1 SEO Traffic Cup, has ended.
Over the course of two months, more than 300 teams drove SEO traffic to N1 Partners casino and betting brands, competing for prizes and demonstrating the efficiency of their strategies.
Learn which teams made it to the top and their levels, key facts and figures, as well as comments from the winners about their experiences, strategies, and results achieved.
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N1 Partners Drops Prediction Markets Vertical — Expand Your Traffic Strategy!
N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product, which is a new betting format for real events with simple yes/no mechanics. This is the first and so far the only SOFTSWISS product that works with this niche.
This vertical opens up expanded opportunities for partners: it provides access to a fresh audience, and also allows you to monetize and scale traffic from various sources — from politics and finance to entertainment and show business — as efficiently as possible.
What is the real benefit for partners and how does it work? Read all about the Prediction Markets vertical in the article.
Prediction Markets vertical: what is it?
Prediction Markets is a unique betting format for real non-sporting events, where the user chooses "yes" or "no" to the potential event outcome (for example, elections, the Eurovision Contest, the Oscar Awards).
Users can bet on topics in the following areas:
• politics (elections, geopolitical events)
• cryptocurrencies and financial markets
• technology and business
• social trends and global narratives
• entertainment and show business
The format is as simple as possible, does not require experience and knowledge in classic betting, therefore it may be of interest to a wide audience.
Why is the Prediction Markets format worth a test?
It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience.
Reasons to test Prediction Markets:
• The threshold for the first conversion is lower than in betting;
• Works great with SEO and content traffic (news, trends, cryptosphere, politics, entertainment);
• High interest in the vertical during trending events;
• Opportunity to monetize an audience that doesn't bet on sports or casinos.;
• It is possible to transfer users to the casino and vertical betting;
• Provides a smooth user path within the product.
Moreover, the format is as native as possible — real events constantly create new reasons for returning players, forming stable retention and LTV.
Thus, Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners you can do this as simply and efficiently as possible.
Wanna be the first to gain access to a fresh audience? Test Prediction Markets with N1 Partners now!
Scale your results with N1 Partners:
• 14+ casino and betting brands with high Reg2Dep
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
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Behind the Game: What Makes Products Convert
In iGaming, registration does not bring value — the result appears only when the user makes the first deposit. Therefore, the Reg2Dep metric plays a key role: it shows how much you will earn from each attracted user.
Behind the Game is a series of expert materials where specialists from the N1 Partners affiliate program across different teams break down how strong iGaming products are built from the inside.
In this article, you’ll learn how the product affects Reg2Dep: what helps bring the player to the deposit, where the conversion is lost, and which solutions provide stable growth.
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N1 Partners Shortlisted at iGB Affiliate Awards
N1 Partners was shortlisted for the iGB Affiliate Awards in two categories: "Best Affiliate Program" and "Marketing Campaign of the Year".
iGB Affiliate Awards is a prestigious award in the affiliate industry, annually honouring companies and experts who develop the iGaming market, influence its future, and set industry standards. For N1 Partners, these nominations reflect the high results of the past year.
N1 Partners received nominations in two categories at once:
N1 Partners creates the best conditions for partners by providing a portfolio of 14+ betting and casino brands in 10+ Tier-1 GEOs. Moreover, in 2025, the average monthly volume of FTDs driven by partners increased by 150%. This is one of the most striking indicators of company scaling and effectiveness. N1 products are also constantly evolving and expanding, with 4 new brands added in 2025 with high conversion rates and extensive scaling capabilities.
- Marketing Campaign of the Year
N1 Puzzle Promo has become one of the largest promos in the affiliate industry in 2025, with 350+ partners, reaching over 6 million views in 50+ media. With a prize pool of €500,000 and the main gift, Robinson R22 helicopter, the campaign brought partners from around the world together and provided an opportunity to receive solid rewards for traffic achievements.
At the same time, N1 Partners continues to create competitive mechanics for partners in 2026 — the N1 Traffic Cups tournament series continues to strengthen partner engagement and develop the affiliate community.
This year, the company also launched sports traffic on three brands — N1 Bet, RollXO, and Lucky Hunter — and released a new vertical, Prediction Markets, a betting format for real events with simple "yes/no" mechanics.
Scale your results with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates
Be number one with N1!
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Meet N1 Partners at MAC 2026
N1 Partners team will attend MAC Yerevan 2026 — one of the largest affiliate conferences in CIS and Eastern Europe. The event will take place on May 26-27 at Meridian Expo, Yerevan.
The event will bring more than 5,000 participants from iGaming and the affiliate industry together: affiliates, media buying teams, CPA and advertising networks, as well as representatives of the largest brands for networking and sharing valuable experiences! More than 200 speakers will help expand the expertise, and 170+ stands of companies will establish useful contacts.
This year, N1 Partners will act not only as an active participant in the conference, but also as a sponsor of the MAC Awards’26 — one of the most anticipated awards of the year!
In addition, N1 Partners is also nominated for the MAC Awards in two categories — "Best iGaming Affiliate Program" and "Best Brand". For the team, this is an important recognition from the affiliate community and the industry.
Book a meeting with N1 Partners at MAC Yerevan 2026
At MAC 2026, N1 Partners team will be able to discuss future partnerships, exclusive terms of cooperation, as well as scaling opportunities for current and potential partners.
Reasons to meet with N1 Partners team:
- 10+ Tier-1 GEOs
- CPA up to €700 | RevShare up to 55% for top partners
- Top personal offers
- Insights from analysts
Do you want to discuss profitable deals or individual terms in person? Book a meeting with N1 Partners in advance!
N1 Partners’ team contact:
Work with N1 Partners – be number 1!
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International Laptop Day Giveaway by N1 Partners
We’re celebrating International Laptop Day with a special giveaway for the affiliate community — and yes, a brand new MacBook Neo is up for grabs.
How to participate:
1. Follow @n1_partners on Instagram
2. Tag your iGaming friends in the comments under the giveaway post
3. Repost the giveaway post to your Instagram Stories and tag @n1_partners
!Only public Instagram profiles can participate.
Winner announcement: June 1
JOIN THE GIVEAWAY
Good luck!
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N1 Partners’ Knowledge Base: keep up with iGaming Trends
How do you choose the right affiliate program? Which GEOs currently offer the strongest potential? What should you focus on when scaling traffic? And how do you cut through the constant stream of news to find insights that actually matter for your work?
N1 Partners is launching Knowledge Base – a new hub of content for webmasters, affiliate teams, and everyone working with iGaming traffic.
Over the years in the industry, the N1 Partners team has developed deep expertise in affiliate marketing, products, GEOs, traffic acquisition, and partner management. Now, all that knowledge is gathered in one place to share experience, support the community, and help partners navigate the market faster and more effectively.
What’s inside the Knowledge Base?
The N1 Partners Knowledge Base will feature content for both beginner webmasters looking to better understand the affiliate industry and experienced affiliates searching for fresh strategies, trends, and scaling opportunities.
The focus isn’t on short-lived news but on evergreen insights and practical knowledge that stay relevant over time.
Inside the Knowledge Base, you’ll find:
- market analysis;
- industry trend reports;
- guides for affiliates;
- articles on choosing affiliate programs;
- answers to the most common questions;
- practical tips and educational content.
The new section is designed to help affiliates better understand the market, stay ahead of industry changes, assess risks in advance, and spot new growth opportunities early.
Explore the N1 Partners Knowledge Base — and stay one step ahead in the iGaming industry!
Why N1 Partners?
- 14+ casino and betting brands with high Reg2Dep rates;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top partners.
Be number one with N1!
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SEO Success Story from N1 Partners: From Tier-3 to Tier-1 with x4 Growth
How to move from Tier-3 to Tier-1 with SEO traffic without losing volume and increase revenue x4? It sounds unrealistic, but affiliates at N1 Partners achieved exactly that within 12 months through the right strategy and scalable execution.
In a new series featuring affiliate success stories, N1 Partners team shares a real SEO traffic case study — discover how to grow from 60k to 180k monthly visits, achieve +170% FTD and +30% LTV, and maintain a stable ROI of up to 160%.
Find exact scaling strategy to reach the level of the N1 SEO Traffic Cups and transparent performance metrics inside this case study.
READ NOW
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N1 Product Voices: How Brands Win in Tier-1
How to choose a product for Tier-1 GEOs and work with these markets specifics? What really affects revenue and how to avoid mistakes and losses when launching a campaign at early stages? Which payment models actually work?
In the first N1 Product Voices article, you will be able to look at the product from the inside: Anastasiya Bakhantsova, N1 Chief Revenue Officer, answers these and other relevant questions in as much detail as possible.
In this series of materials, product experts share their experience in the first person: N1 Partners raises important topics, while partners receive practical benefits and insights from the inside.
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MAC 2026 Recap: N1 Partners Win at MAC Awards
MAC 2026 has become one of the key affiliate events for N1 Partners this spring. The team attended one of the largest conferences in the CIS and Eastern Europe, became an official partner of the MAC Awards and received the "Best iGaming affiliate program" award at the MAC Awards 2026, confirming the brand's strong position in the affiliate market.
The conference in Yerevan gathered more than 5,000 participants, 200+ speakers and over 170 companies from iGaming industry, becoming an important platform for discussing trends, sharing experiences and developing new partnerships.
Main highlights of MAC 2026 for N1 Partners:
- victory at the MAC Awards 2026 in the nomination "Best iGaming affiliate program";
- official sponsorship of the MAC Awards;
- dozens of meetings with current and potential partners;
- interviews and shoots with the largest iGaming media;
- new opportunities for traffic scaling and collaborations discussion;
- high interest of partners and media in the forecast market launch on N1Bet.
Today, the N1 Partners portfolio includes more than 14 casino and betting brands with a focus on 10+ Tier-1 GEOs.
“Such events help the industry to become stronger through communication, partnerships and experience exchange. It is especially valuable for us to see our partners trust and receive market recognition. Winning the MAC Awards is an important indicator that N1 Partners continues to move in the right direction and develop an affiliate program that really helps achieve results,” comments Alexa Bond, Head of Affiliates at N1 Partners.
One of the key topics at MAC 2026 for the N1 Partners team was the recent launch of prediction markets on the flagship product, N1 Bet. The new vertical has aroused great interest from partners and the media, as it opens up an additional vertical to attract the audience that may not be interested in classic sports or casinos but actively follows the news, crypto, finance and global trends. This creates new opportunities for partners to monetise traffic and reach a wider audience beyond the traditional betting segment.
N1 Partners continues to actively develop the partner ecosystem, launch new projects and strengthen its presence in the international affiliate market.
Cooperation with N1 Partners
N1 Partners is a multi-brand affiliate program and direct advertiser.
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
- Community of 14,000+ partners.
Be number one with N1!
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N1 Insights: How to Leverage iGaming Trends This June
June is one of the most volatile months for iGaming: major sporting events overheat auctions, competition for high-quality traffic intensifies, while Facebook and Google begin reallocating traffic and CPM significantly faster.
In the latest edition of N1 Insights, N1 Partners’ experts break down where competition will intensify the most and how to maintain ROI in an overheated market.
Learn about new growth opportunities, strategies that are already losing relevance, and what will actually help you scale in June!
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N1 Sport Promo Starts Soon: More FTDs, Higher Rates
N1 Partners is preparing a new promo for its partners, N1 Sport Promo, for the hot summer sports calendar and the main football event of the year, FIFA World Cup 2026.
The promo starts on June 10 and runs until July 20, when audience interest in sports reaches its peak and sports and prediction traffic gets strong potential for scaling.
During the same period, Wimbledon, the NBA finals, Formula 1 races, UFC Freedom 250 at the White House and the N1 Hype tournament will also take place, attracting the attention of millions of players worldwide.
N1 Sport Promo: first details
Within six weeks, partners will be able to receive additional bonuses for traffic to sports betting and Prediction Markets. The more high-quality FTDs a partner brings, the higher their potential reward.
The key mechanic of N1 Sport Promo is the opportunity to increase current rates.
Alexa Bond, Head of Affiliates N1 Partners, comments on the upcoming promo:
“Major sporting events traditionally increase interest in betting and prediction markets, opening up additional opportunities for partners to attract traffic. With N1 Sport Promo, we have focused on mechanics that reward scaling and strong results. This promo is for those who are ready to work actively with traffic and get the most out of the sports season."
All details, terms of participation and bonus amounts will be announced soon.
The countdown to the start has already begun.
Existing partners can contact their manager now to prepare for the campaign launch and learn more about the opportunities of working with sports and prediction traffic.
Haven’t joined N1 Partners yet? Contact the manager, get involved and make the most of the 2026 sports season.
Start working with N1 Partners:
- 14+ casino and betting brands with high Reg2Dep and LTV;
- 10+ Tier-1 GEOs;
- CPA up to €700 and RevShare up to 55% + NNCO for top affiliates;
Be number one with N1!
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N1 Brand Series: RollXO — Brand Breakdown & Traffic Setups
Picked a brand but not sure how to turn your traffic into profit? Looking for really working bundles? Want to understand the iGaming product better in order to scale efficiently?
N1 Partners team has launched N1 Brand Series — practical product reviews from experts with a focus on real working approaches, metrics, and peculiarities.
This article is dedicated to RollXO — read how to get the most out of the brand!
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Where to Drive Tier-1 Sport Traffic in June: World Cup & N1 Sport Promo
June offers one of the biggest traffic opportunities of 2026. The start of the FIFA World Cup, combined with the NBA Finals, Formula 1 races, Wimbledon, UFC Freedom 250, and major esports tournaments, creates a unique environment for affiliates looking to scale sports and prediction traffic.
With the FIFA World Cup 2026 driving global attention and audience engagement to seasonal highs, N1 Partners is launching the N1 Sport Promo from June 10 to July 20 to help affiliates maximise results during the busiest period of the sports calendar.
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Game On: N1 Sport Promo Is Live
N1 Partners is launching N1 Sport Promo, a promo campaign for affiliates driving Sports Betting and Prediction Markets traffic.
The promotion covers the biggest sporting and esports events of the season, including the FIFA World Cup 2026, Wimbledon, Formula 1, UFC Freedom 250, and many other major events. The promo runs from June 10 to July 20, 2026.
During the campaign, affiliates can increase their CPA payouts based on the volume of qualified FTDs they deliver. The more quality players a partner brings, the higher his rate and total earnings become.
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N1 Partners x RAZE Case: ROI+ in Canada within 3 Days
Gambling traffic in Tier-1 markets rarely forgives mistakes. Especially when it comes to Facebook, where CPM costs are high, auction volatility is significant, and testing is expensive.
This was exactly the challenge the RAZE team faced when entering the Canadian market together with N1 Partners in spring 2026. The goal of the campaign was not just volume — the team needed to find a setup capable of maintaining FTD quality, preserving ROI, and scaling in one of the most expensive iGaming GEOs on the market.
In this case study, N1 Partners and RAZE will explain:
- why only 2 out of 10 tested slots remained profitable;
- how the acquisition strategy for Tier-1 Facebook was built;
- how the N1 Partners funnel influenced conversion rates;
- and what helped maintain ROI during scaling.
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