Results 1 to 13 of 13
  1. #1
    Join Date
    December 2011
    Posts
    103
    Thanks
    3
    Thanked 53 Times in 33 Posts

    Default New Jersey Licensing Information

    Hi Everyone,

    New Jersey has been a hot topic recently, with tons of buzz surrounding the market at this year’s London Affiliate Conference. A good portion of feedback received from affiliates centered on the licensing process to promote in NJ. Keeping that in mind, we wanted to outline the licensing procedure for affiliates and try and clear up questions that many of them are confronted with.

    There are two types of licenses that an affiliate can acquire, allowing them to earn different types of commission structures:


    1. Vendor Registration:
      • Types of commission structures: Flat Fee, CPC or CPM
      • License fees and forms to fill out:
        • Vendor Registration Form (can be supplied by Income Access): This form must be submitted to the online casino you are looking to do business with and they will submit this on your behalf to the Division of Gaming Enforcement (DGE)
        • Vendor Registration Supplemental Disclosure Form (can be found here): This form must be submitted by the affiliate directly to the DGE
        • This license if free

      • Once a signed agreement between the affiliate and an operator is complete, this will be submitted by the operator to the DGE and a Vendor ID will be issued. Once this is issued, the affiliate is free to promote.

    2. Ancillary CSIE License:
      • Types of commission structure: Revenue Share, CPA and CPL
      • License fees and forms to fill out:
        • You will need to fill out the following forms and submit to the DGE: 30A, 31A, 32A and 36, all of which can be found here.
        • This license comes at an upfront fee of $2,000.

      • Once the DGE deems an application complete, the affiliate will receive their license ID.


    Income Access is happy to answer any questions you may have, so please feel free to post any questions here, or get in touch with Allan (allan@incomeaccess.com). We also continue to grow in the number of opportunities available to promote in NJ, so do not hesitate to get in touch today, or visit the Income Access blog for new opportunities as they avail themselves.

    Cheers,
    Income Access Team

    Note: The above does not constitute legal advice. Please consult your legal representatives for any guidance with regard to obtaining permission to conduct business in New Jersey or any other jurisdiction. The procuration of the above forms by Income Access does not absolve you of your responsibility to complete and submit the proper documentation to the New Jersey Department of Gaming Enforcement. Income Access is absolved of any responsibility for your failure to obtain proper certification, registration or licensure in the state of New Jersey.

  2. The Following 3 Users Say Thank You to Allan_IncomeAccess For This Useful Post:

    Anthony (25 February 2014), Emily_IA (17 March 2014), universal4 (25 February 2014)

  3. #2
    edgarf76's Avatar
    edgarf76 is offline Private Member
    Join Date
    March 2013
    Location
    Montreal
    Posts
    1,852
    Thanks
    647
    Thanked 506 Times in 359 Posts

    Default

    It looks like a simple form. If u submit that and your URL has offshore, do you think they will look down on that?


    Sent from my iPad using Tapatalk

  4. #3
    Join Date
    December 2011
    Posts
    103
    Thanks
    3
    Thanked 53 Times in 33 Posts

    Default

    Hi Edgarf76,

    The forms for getting Vendor registered are quite simple indeed.

    In terms of your question on whether or not the DGE frowns upon affiliates that promotes offshore brands, we cannot confidently answer that question. Given the non-intrusiveness of the VRF licensing process, we doubt that this would be an issue, but it is for each affiliate to do their own due diligence when it comes to what types of brands they have on the site they are applying for their VRF with.

    Cheers,
    Allan

  5. The Following User Says Thank You to Allan_IncomeAccess For This Useful Post:

    edgarf76 (26 February 2014)

  6. #4
    Moonlight Cat's Avatar
    Moonlight Cat is offline Private Member
    Join Date
    November 2008
    Posts
    1,979
    Blog Entries
    1
    Thanks
    1,236
    Thanked 1,172 Times in 676 Posts

    Default

    Affiliate must be US Citizen?

  7. #5
    Join Date
    December 2011
    Posts
    103
    Thanks
    3
    Thanked 53 Times in 33 Posts

    Default

    Hi Moonlight Cat,

    You do not need to be a US citizen to receive a license. You simply need to acquire a US Tax ID#, which is very simple and quick, but getting in touch with the Internal Revenue Service.

    Cheers,
    Allan

  8. The Following User Says Thank You to Allan_IncomeAccess For This Useful Post:

    Moonlight Cat (28 February 2014)

  9. #6
    boczom1's Avatar
    boczom1 is offline Private Member
    Join Date
    December 2001
    Posts
    844
    Thanks
    21
    Thanked 19 Times in 15 Posts

    Default

    Interesting.

    So the cost for #1 is free. And the total cost for #2 is $2000 ?

    I thought the cost was much higher, as initially reported around 6 months or a year ago. Could of swore I remember seeing numbers around $5,000 or higher.

    So, having the #2 license allows us to legally promote all of Atlantic City's regulated online casinos ?

    And do we get recognized in any manner for having a Ancillary CSIE License ? Any credentials, free mentioning of our sites or anything cool like that?

    I appreciate it.

  10. #7
    Join Date
    December 2011
    Posts
    103
    Thanks
    3
    Thanked 53 Times in 33 Posts

    Default

    Hi Boczom1,

    Both the VRF and CSIE licenses allow you to promote various NJ online casinos, you will simply need to complete an IO with each of the casinos you partner with.

    In terms of recognition, you will be listed on a list on the DGE's site noting that you are licensed, but will not receive any type of creative to add to your site.

    We have the Betfair Casino affiliate program recently launched, if you are interested in promoting please get in touch

    Cheers,
    Allan

  11. #8
    edgarf76's Avatar
    edgarf76 is offline Private Member
    Join Date
    March 2013
    Location
    Montreal
    Posts
    1,852
    Thanks
    647
    Thanked 506 Times in 359 Posts

    Default

    Alan, do they look down on afilliates that promote sports too?


    Sent from my iPad using Tapatalk

  12. #9
    boczom1's Avatar
    boczom1 is offline Private Member
    Join Date
    December 2001
    Posts
    844
    Thanks
    21
    Thanked 19 Times in 15 Posts

    Default

    sent ya a PM , Allan

    i'm also wondering how simple the process would be...making an online review guide for each of these new casinos. (nj online casinos)

    Once we have our Ancillary CSIE License, would we be able to do our own online reviews for each one...or do we have to get manual approval from each casino beforehand ?

    anybody that's got a guide already up and runnin for the NJ stuff would be cool to see.

  13. #10
    Join Date
    December 2011
    Posts
    103
    Thanks
    3
    Thanked 53 Times in 33 Posts

    Default

    Hi,

    You do not have to get manual approval from each casino once you are licensed, simply come to terms on a deal with each and you can begin promoting.

    Edgar - are you referring to legislated sports gambling in the EU?

    Cheers,
    Allan

  14. #11
    Louis - Income Access's Avatar
    Louis - Income Access is offline Sponsor Affiliate Program
    Join Date
    January 2007
    Posts
    679
    Thanks
    191
    Thanked 302 Times in 170 Posts

    Default

    Hi All

    Exciting news! In response to the announcement by the DGE today, we will be updating the above thread tomorrow.

    You can read the news here about the new commission models which will be allowed under the vendor license:
    http://blog.incomeaccess.com/23143/2...ing-companies/

  15. #12
    TheGooner's Avatar
    TheGooner is offline Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,221
    Thanks
    1,926
    Thanked 4,164 Times in 1,980 Posts

    Default

    As New Jersey seem to be insisting on a clean site free from other jurisdictional licenses .... (And send nasty letters to affiliates trying to mix and match) ... this is still pretty much an EITHER / OR market.

    You EITHER promote the tiny intra-state programs - OR go with the offshore places that accept all players.

    I know where the money is at present ... and it's not in a New Jersey only operation.

  16. The Following User Says Thank You to TheGooner For This Useful Post:

    AceHigh Pino (9 June 2014)

  17. #13
    Louis - Income Access's Avatar
    Louis - Income Access is offline Sponsor Affiliate Program
    Join Date
    January 2007
    Posts
    679
    Thanks
    191
    Thanked 302 Times in 170 Posts

    Default

    I think its a bit inaccurate to call brands like Bovada, Betfair, Golden Nugget, etc, "Tiny". The regulated market is a small subset of the whole US market but the regulated programs are seeing very good player value and have large budgets to acquire traffic. Moreover, they have a much stronger brand presence in NJ, and not surprisingly, early signs are showing that the well-known casino brands are performing the best, so offline presence does have a big impact.

    In terms of promoting legal offers to the non-regulated states - social casino games are an excellent option. A lot of these social games actually get pretty good player values (they even get occasional whales), and most importantly, they convert quite well. Some of them will offer a PPI (CPL) on the install followed by a rev-share on the conversion.

    We're seeing more and more affiliates see this as the smart, safe play for having a shot at working in the regulated market in the long term.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •