New Jersey Licensing Information

Hi Everyone,

New Jersey has been a hot topic recently, with tons of buzz surrounding the market at this year’s London Affiliate Conference. A good portion of feedback received from affiliates centered on the licensing process to promote in NJ. Keeping that in mind, we wanted to outline the licensing procedure for affiliates and try and clear up questions that many of them are confronted with.

There are two types of licenses that an affiliate can acquire, allowing them to earn different types of commission structures:

1. Vendor Registration:
   
   • Types of commission structures: Flat Fee, CPC or CPM
   • License fees and forms to fill out:
     
     • Vendor Registration Form (can be supplied by Income Access): This form must be submitted to the online casino you are looking to do business with and they will submit this on your behalf to the Division of Gaming Enforcement (DGE)
     • Vendor Registration Supplemental Disclosure Form (can be found here): This form must be submitted by the affiliate directly to the DGE
     • This license if free
     
     
   • Once a signed agreement between the affiliate and an operator is complete, this will be submitted by the operator to the DGE and a Vendor ID will be issued. Once this is issued, the affiliate is free to promote.
   
   
2. Ancillary CSIE License:
   
   • Types of commission structure: Revenue Share, CPA and CPL
   • License fees and forms to fill out:
     
     • You will need to fill out the following forms and submit to the DGE: 30A, 31A, 32A and 36, all of which can be found here.
     • This license comes at an upfront fee of $2,000.
     
     
   • Once the DGE deems an application complete, the affiliate will receive their license ID.

Income Access is happy to answer any questions you may have, so please feel free to post any questions here, or get in touch with Allan (allan@incomeaccess.com). We also continue to grow in the number of opportunities available to promote in NJ, so do not hesitate to get in touch today, or visit the Income Access blog for new opportunities as they avail themselves.

Cheers,
Income Access Team

Note: The above does not constitute legal advice. Please consult your legal representatives for any guidance with regard to obtaining permission to conduct business in New Jersey or any other jurisdiction. The procuration of the above forms by Income Access does not absolve you of your responsibility to complete and submit the proper documentation to the New Jersey Department of Gaming Enforcement. Income Access is absolved of any responsibility for your failure to obtain proper certification, registration or licensure in the state of New Jersey.

It looks like a simple form. If u submit that and your URL has offshore, do you think they will look down on that?


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Hi Edgarf76,

The forms for getting Vendor registered are quite simple indeed.

In terms of your question on whether or not the DGE frowns upon affiliates that promotes offshore brands, we cannot confidently answer that question. Given the non-intrusiveness of the VRF licensing process, we doubt that this would be an issue, but it is for each affiliate to do their own due diligence when it comes to what types of brands they have on the site they are applying for their VRF with.

Cheers,
Allan

Affiliate must be US Citizen?

Hi Moonlight Cat,

You do not need to be a US citizen to receive a license. You simply need to acquire a US Tax ID#, which is very simple and quick, but getting in touch with the Internal Revenue Service.

Cheers,
Allan

Interesting.

So the cost for #1 is free. And the total cost for #2 is $2000 ?

I thought the cost was much higher, as initially reported around 6 months or a year ago. Could of swore I remember seeing numbers around $5,000 or higher.

So, having the #2 license allows us to legally promote all of Atlantic City's regulated online casinos ?

And do we get recognized in any manner for having a Ancillary CSIE License ? Any credentials, free mentioning of our sites or anything cool like that?

I appreciate it.

Hi Boczom1,

Both the VRF and CSIE licenses allow you to promote various NJ online casinos, you will simply need to complete an IO with each of the casinos you partner with.

In terms of recognition, you will be listed on a list on the DGE's site noting that you are licensed, but will not receive any type of creative to add to your site.

We have the Betfair Casino affiliate program recently launched, if you are interested in promoting please get in touch :)

Cheers,
Allan

Alan, do they look down on afilliates that promote sports too?


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sent ya a PM , Allan

i'm also wondering how simple the process would be...making an online review guide for each of these new casinos. (nj online casinos)

Once we have our Ancillary CSIE License, would we be able to do our own online reviews for each one...or do we have to get manual approval from each casino beforehand ?

anybody that's got a guide already up and runnin for the NJ stuff would be cool to see.

Hi,

You do not have to get manual approval from each casino once you are licensed, simply come to terms on a deal with each and you can begin promoting.

Edgar - are you referring to legislated sports gambling in the EU?

Cheers,
Allan

Hi All

Exciting news! In response to the announcement by the DGE today, we will be updating the above thread tomorrow.

You can read the news here about the new commission models which will be allowed under the vendor license:
http://blog.incomeaccess.com/23143/2...ing-companies/

As New Jersey seem to be insisting on a clean site free from other jurisdictional licenses .... (And send nasty letters to affiliates trying to mix and match) ... this is still pretty much an EITHER / OR market.

You EITHER promote the tiny intra-state programs - OR go with the offshore places that accept all players.

I know where the money is at present ... and it's not in a New Jersey only operation.

I think its a bit inaccurate to call brands like Bovada, Betfair, Golden Nugget, etc, "Tiny". The regulated market is a small subset of the whole US market but the regulated programs are seeing very good player value and have large budgets to acquire traffic. Moreover, they have a much stronger brand presence in NJ, and not surprisingly, early signs are showing that the well-known casino brands are performing the best, so offline presence does have a big impact.

In terms of promoting legal offers to the non-regulated states - social casino games are an excellent option. A lot of these social games actually get pretty good player values (they even get occasional whales), and most importantly, they convert quite well. Some of them will offer a PPI (CPL) on the install followed by a rev-share on the conversion.

We're seeing more and more affiliates see this as the smart, safe play for having a shot at working in the regulated market in the long term.