New Jersey regulator says "unchecked" adverts will cause "a lot of trouble"

[The Buzz]

During a GeoComply webinar Monday, David Rebuck, director of the New Jersey Division of Gaming Enforcement (DGE), warned operators about the "sheer level of advertising" now that the American football season is here and claimed that some marketing departments were operating “unchecked.”

From an article on LegalSportsReport.com, Rebuck said:

“Don’t allow your marketing staff to operate unchecked.

They can get you in a lot of trouble because they have different objectives to you. They are not thinking about compliance. We understand the business need. They want to attract people and be creative but they cannot be unchecked.

“If they are, they will be checked by us and it will happen in a way you won’t be happy with.”

As an example, Rebuck said in the early days of NJ sports betting, his staff would go through the terms of every sportsbook promotion. They stopped that practice given the number of operators, but that could change if standards do not improve.

“Do I have to go back to blocking promotions until they are pre-approved by the state of New Jersey?” Rebuck asked. “That would be very challenging for the state but if I am forced to do it, I will do it.”

“You shouldn’t be waiting for regulators to drive the bus,” Rebuck added. “You should be at the head of table driving action with your vendors, contractors and marketers. And strive for best practices.

“Don’t race to the bottom, race to the top.”

Read more here: https://www.legalsportsreport.com/56...k-advertising/

[johns1124]

“Do I have to go back to blocking promotions until they are pre-approved by the state of New Jersey?” Rebuck asked. “That would be very challenging for the state but if I am forced to do it, I will do it.”

Good luck with that. That reeks with Supreme Court Challenges.

[Cash Bonus]

The whole situation is quite ridiculous and it sounds like legal action is just around the corner.

[PROFRBcom]

“Do I have to go back to blocking promotions until they are pre-approved by the state of New Jersey?” Rebuck asked. “That would be very challenging for the state but if I am forced to do it, I will do it.”

Little dicktators and their fiefdoms.