Thanks for all the advice, sounds like I might want to cancel the hotel I booked which is connected to the convention center, and look for something near the official hotel which is already booked full.
I am going alone and don't really know anyone, most of the affiliates I know have moved on to other things. My primary goal is certainly business, as I've never attended a convention - but I'm definitely up for the partying too, and being from WI I can hold my own in the drinking department
Hoping I do find a way to meet some new/old friends for sure, but I might have to just wing it as I go in terms of going to parties or dinners or any of that.