The New York State Gaming Commission has revised rules that would have severely limited the ability of affiliates to operate in the online market. At a meeting on Monday, the Commission said that the effective banning of all affiliate operations had been unintended. The original proposal would have outlawed CPA deals as well as revenue-share agreements.

From SportsHandle:

Ahead of the meeting, the NYSGC added a series of amendments to the original version of the proposed rules. One rule will require any affiliate marketing partner to disclose whether it has agreed to promote, refer customers, or conduct advertising on behalf of a sports wagering licensee. Under the rule, the affiliates will be required to display the disclosures in a “reasonably prominent manner,” and/or in an “about” link that is accessible from the page where the editorial content appears.

Other amendments approved on Monday:

-No sports betting advertisements or promotions including any material published or disseminated by an affiliate marketing partner, should contain false, deceptive, or misleading statements. These include statements on the chances of winning, the number of winners, and the conditions of wagering.
-A sports wagering licensee through an affiliate marketing partner should not “imply or promote” sports betting as “free of risk.”
-Licensees should not describe betting activities as “free” or “cost free” if the bettor needs to risk any of his or her own money to withdraw winnings from the bet.
- A sports wagering licensee through an affiliate marketing partner should not encourage bettors to “chase losses” or re-invest winnings.

Commission Chairman Brian O’Dwyer expressed some reservation about approving the proposed rules. O’Dwyer said that he will closely monitor affiliate marketing in the space over the next six to 12 months, and if a spike in problem gambling appears to result from the advertising patterns, he will advise the staff to revisit rulemaking prohibitions on third-party advertising.
Read more here: https://sportshandle.com/nysgc-eases...on-affiliates/