The online gaming industry in Latin America

**Lottoelite** · 15 October 2008, 2:07 pm

I just came back from the 'Power Latam' conference in Buenos Aires, organised by EGaming Review and it was very interesting.

Basically, the main idea is that we should consider Latin America, not as a unit, but separately, as there are different cultures and every country is different, therefore branding must take this into account.

One of the biggest problems that we face in Latam is related to payment processsors. Players play where they can deposit, so without payment solutions there is no success. So firts we must focus on solving these (there are alternative solutions being worked out) and then marketing should be the focus.

Partnering with programs that don't have these restrictions is a good alternative, so that you get to know the market and are familiar with how it works.

I just felt like sharing some of the topics that were discussed here, that's all!

**alexpratt** · 16 October 2008, 12:37 pm

Originally Posted by Lottoelite

IBasically, the main idea is that we should consider Latin America, not as a unit, but separately, as there are different cultures and every country is different, therefore branding must take this into account.

Same with Asia - I was there in June and was with a guy from Korea that worked for the APPT and he said the problem with westerners is they target "Asia" and they forget that everysingle country is different, and within those countries there are even more differences: cultural, ads they like, games they play, etc etc

**bets@betsfreebets.co** · 21 October 2008, 7:19 pm

the problem with Colombia was that until recently, only people with international credit cards could actually pay and perform online operations....a company here recently finally made it possible for people with normal accounts and the like to pay online...

**LiveCasinoPartners** · 21 October 2008, 7:40 pm

Originally Posted by alexpratt

Same with Asia - I was there in June and was with a guy from Korea that worked for the APPT and he said the problem with westerners is they target "Asia" and they forget that everysingle country is different, and within those countries there are even more differences: cultural, ads they like, games they play, etc etc

I've been to a few Latin American countries, and I've found that they have all been different socially. I think you can say the same of the US as well. The South varies greatly with the North. Knowing the local culture has to help a lot in promoting.

I think that the access to international credit cards, fraud reduction are probably more important that "knowing" the nuances of the different Spanish territories. Still very important, but not as important as the basics.

Nevertheless, I think Latin America has a lot of potential. I'm starting to promote casinos in Spanish. I'd be interested in hearing peoples experience.
I think you are going to find exponential growth in the Latin market.

Cheers!

**Afiliapub** · 8 July 2011, 2:06 pm

Let me introduce Afiliapub.

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athPr> <m

athFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m

athPr></w:WordDocument> </xml><![endif]--> We are working on developing an affiliates network with optimized sites which will be only focused on the south american market.

A lot of things have changed there, if you have any question regarding this area feel free to ask our team, our team is from Latam.

Regarding the culture, it's true, jut have a look on the football event few weeks ago when River Plate went down in second division, people were crazy until to commit the irreparable, football is a religion there, you can't see that in Bolivia for example..

Regarding the mean payment, brazilian use a lot this system : Boleto Bancário. 'Boleto Bancário' is a popular, easy and safe way to transfer money in Brazil in your local currency. It works with a bar-coded invoice that can be used at any Brazilian bank. To make payment you simply present your bank with the invoice and funds, before the expiry date, and they will process the transfer. Note that you can also use your internet banking to pay the invoice easily. The invoice makes for a hassle-and error-free way to transfer money. The operators have to adapted their means of payment on each country.

Regards,
Afiliapub

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