Online gaming revenue in Sweden rises 12.2%

[The Buzz]

According to a press release from Sweden’s Spelinspektionen regulatory body, the country's gaming market had sales of SEK 23.4 billion after paid profits in 2018, which marked a modest 1.5% year-over-year increase.

However, online revenue was up 12.2% in 2018 with online casino increasing 13.7% and sports betting rising 11.5%, accounting for 52% of the overall total.

Other key figures from the press release:

Svenska Spel had sales of SEK 8.8 billion, which is a decrease of 2.2 percent. The land-based games decreased by 9.7 percent, while games on the internet increased by 20.0 percent.

ATG's turnover was SEK 4.1 billion, which is a decrease of 1.5 percent. The land-based games decreased by 10.7 percent. Internet gaming increased by 5.2 percent.

National Lotteries Folkspel, Bingolotto and Sverigelotten, had sales of 673 million, an increase of 3.0 percent.

The Swedish Postcode Association had a turnover of SEK 2.0 billion, a decrease of 2.7 per cent.

IOGT-NTO, which among other things has the Million lottery, had sales of SEK 224 million, a decrease of 23.7 percent.

Other organizers of national lotteries, such as the Cancer Fund and PRO, etc., had sales of SEK 199 million, which is a decrease of 3.1 percent.

Actors without a Swedish license in 2018 had a turnover of SEK 6.7 billion, corresponding to an increase of 12.4 percent.

Read more here (in Swedish): https://www.spelinspektionen.se/pres...arknaden-2018/

[Pokerface]

Considering recent changes in Sweden these numbers are very interesting.

[Cash Bonus]

That's mostly not a bad result overall. Our industry still needs all the help and support that it can get.

[gil.langelaan]

No wonder the Netherlands is going to legalize online gambling as well haha

[e_abrams]

Considering recent changes in Sweden these numbers are very interesting.

What recent changes? What have I missed?

[Likesups]

It should increase in the current scenario. Yo Go Sweden!

[ocreditor]

With regulation active now, on 2019 it should keep growing

[lisettebosman]

Don't forget checking out the Netherlands guys: Senate has approved the new online gambling bill recently. Gambling permits will be handed out soon to online casinos. Finally, 100% legal online gambling. I expect a 'gambling boom' in the Netherlands.

[Book of Ra pPortal]

Sweden is a hell of a market for online casinos, I don't understand why more Countries are following in their footsteps as well.

[GlitzyBingo]

I have only ever promoted to UK traffic but seem to get a few hits from Sweden. I was wondering if to enhance advertising for the Swedish market if anyone could advise if there are any strict rules when advertising for Swedish traffic which differs from the UK?

[Fetalio]

Wow..It'll be interesting to see how things will go on.