Over a billion euro spent on transfers this window in Premier League
So I just read that the Premier League has set a new record, spending over a billion euro in transfers. How does everyone see this? As a investment? Perhaps X amount of money spent on X amount of players = X amount of higher interest in the team = X amount of more tickets/shirts etc sold = X amount of higher profit? Or just waste of money?
To be honest while I do understand supply and demand, I don't really get the high transfer costs, that just grow with each season.