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Hi - I have a question regarding Page Title and Page Description (assuming I'm right in thinking this is the Text that is shown on Google etc)
How relevant is this for SEO purposes? Is it important to have keywords in the title and/or description? I currently have a site-wide Page Description for every page and I'm wondering if this should be amended for each page?
Thanks in advance.
In my humble opinion very important, should have no less than one keyword in title and description. This would increase the the relevancy of your page something Google likes.
greek39
I'm not sure of general trends on this but thinking from the perspective of a searcher, I know I judge the relevance of the search results based on the title and description used.
Given these three types results...
A) Title and description that are related but don't use the exact phrase searched for.
B) Title and description that are related and use the exact phrase searched for.
C) Title and description that include the exact phrase searched for but out of context or in poorly-written context (if an aim for higher keyword density is apparent, the result will fall into this category for me).
....I would almost always skip result C. If all results were like C I might click on it, but depending on the search term I might just do another search on similar words hoping for more informative results. I tend to glance initially at whatever is above the fold (top 5 results), and seeing all result Cs would at minimum cause me to scroll down to look at the others.
I would tend to click on description B, although A is a close second and I might click on it first if the description context seems more informative or better written.
I can't speak to the impact in terms of ranking in the SERPs, but wanted to highlight that it definately has an impact on user behavior once they see you there.
Best advice ever given to me. Always make sure each page of your site has a unique title, description and keywords. Each of these things should be relevant for the page. It is very important for SEO. What Cityguard dais is very much true. Are you going to come across a page and actually click it if the title is not what your actual search is? Probably not. Also in regards to google I think this is one of the strongest things you can do to boost your site because your title tag clearly defines the topic of content (at least it should), and any search you do will show results and those particular keywords are highlighted in blue. Also something else dont use your site name in your title. Unless your poker news or casino city people probably wont remember your site to actually search by name anyway. It is better spent selecting good titles based on page content and keywords.Quote:
How relevant is this for SEO purposes? Is it important to have keywords in the title and/or description? I currently have a site-wide Page Description for every page and I'm wondering if this should be amended for each page?
My last site for a targetted keyphrase my position was in the 80's , by simply changing the title to match what I was aiming for (yes the page was relevant to search) my site within two weeks boosted to 32...from there it only went up.
I have also been told having the exact same title on all your pages will make them quickly fall into the supplementals.