When I create a facebook ad campaign, I set website clicks as my target
all I want is for people to visit my website
but these guys at facebook just stick a like button under the ad, and charge you every time some one likes, which inflates advertising costs
in the beginning I thought well, if they are liking the ad that means the like my product and will likely visit my website at some point. wrong, it seems that people on facebook have this habit of just liking everything they see, which brings me costs and people that are really not interested in what I have to offer
and most of these people like so many pages that they choose not to receive posts or else they'd be drowning in crap posts every day. the result is when I make a post on my facebook page promoting whatever is going on at my website, the reach is around 30-40% only of my facebook followers
is there a way to either remove the like button from my ads, or alternatively, force my facebook followers to view my posts?
P.s. - no it wouldnt be worth it to choose a pay per impression model, I tried it and the average cost per click ends up being double