Everyone on this forum has his or her hands full with doing SEO for their websites on a daily basis. We all know the importance of back links and most of us know how to get them etc.
But now I would like to hear some thoughts on the perfect ratio (or close to optimal ratio) of strengthening your keyword(s) and strengthening your brand name when linking back to your website.
Would you rather have many backlinks that look like this:
Read more about this topic on*yourdomain.com*
or
Read more about *this topic by using your keyword* on yourdomain.com
While I know that there is never a perfect or close to optimal strategy for anything in this business, we would really appreciate your comments about it
** embrace the hyperlink