Player ‘Quality’ - Whose Responsibility?

UK margins are being squeezed, I get that, but I’m hearing increasing noise about player ‘quality’ in recent times and I wonder how much we, as affiliates, should be held accountable for that.

I’m not talking about new players specifically – if you throw a program a load of junk players, bonus abusers, fraud etc then they should be able to raise that with you. Whether you can physically control any or all of those elements is debatable of course, however if you’re actively encouraging poor quality new players then expect some grief.

What I’m talking about is established players who win. I had a program come to me recently warning about ‘quality’ when the reality was that a regular player, recruited in 2016, had won £40k or so one month. Not entirely sure I or anyone can do anything about that, that’s surely part of the bookmaking game.

Had another program a year or so back grumbling about quality after a negative month, yet from by rudimentary digging into the numbers it was due to a casino win. Not sure I can influence this either.

There’s much more data available for sports punters nowadays, and in the case of golf many more excellent tipsters available on social media, which mean that punters have more of an edge than ever. Bookmakers and traders need to up their game. Copy and paste odds isn’t the way forwards.

Or am I wrong here? Should affiliates somehow magically only recruit long (and short) term losers?

Recently had a similar issue with a program where a player registered in 2017 through sports channels had a big win in early 2022 in the casino. The program were kicking up to me about this and threatening to reduce our deal (in particular removing the no NCO) because of the 'quality' of the account. Turns out that account had lost 1000's in the years prior to that win, so from their perspective it was a 'quality' account it just got lucky once.

Ultimately if you are sending 100's or 1000's or players to a program every now and again someone is going to have a big win and that is part of the game. Eventually they realised they would be throwing away a productive partnership over this and they climbed down.

Quote:

---

Originally Posted by Mattbar

Recently had a similar issue with a program where a player registered in 2017 through sports channels had a big win in early 2022 in the casino. The program were kicking up to me about this and threatening to reduce our deal (in particular removing the no NCO) because of the 'quality' of the account. Turns out that account had lost 1000's in the years prior to that win, so from their perspective it was a 'quality' account it just got lucky once.

Ultimately if you are sending 100's or 1000's or players to a program every now and again someone is going to have a big win and that is part of the game. Eventually they realised they would be throwing away a productive partnership over this and they climbed down.

---

Sounds familiar! I’m not sure if it’s all pressure from above or simply some affiliate managers misunderstanding how the game works, either way not the best in the spirit of partnership.

Quote:

---

Originally Posted by golfbettingsystem

Sounds familiar! I’m not sure if it’s all pressure from above or simply some affiliate managers misunderstanding how the game works, either way not the best in the spirit of partnership.

---

I think a lot of the time they see a big win and use it as an excuse to then downgrade the affiliates account. The previous example only worked out because we still send them a good few accounts, if we were not then they just would have switched the account to NCO and reverted it to a basic comm plan, after a while they would then close the account. That's happened to me a few times.