PlayShare PLC acquires G3 / Grand Gaming Group

PlayShare PLC acquires Grand Gaming Group

Opportunity: noun, plural - ties

1. an appropriate or favourable time or occasion
2. a situation or condition favorable for attainment of a goal
3. a good position, chance, or prospect, as for advancement or success

On the 1st of November, 2006, PlayShare PLC acquired the Grand Gaming Group, which comprises Grand Monaco Casino and the G3 Partner affiliate program. Hailed in gaming circles as the two most watched groups, the merger is in line with the ambitions of PlayShare to be one of the top 5 gaming companies within the next two years.

A massive opportunity exists, for all affiliates, to take advantage of the growth that this will provide to the individual casinos and the group as a whole.

The merger has already created a bigger and stronger team to support the requirements of both players and affiliates alike, and now provides you with five world-class products to promote – www.pokershare.com, www.casinoshare.com, www.grandmonaco.com, www.deutschesgrandmonaco.com and www.casinograndmonaco.com. And there are more to come in the future!

Even bigger news for affiliates is the reunion of two of the most experienced affiliate managers in the industry – a relationship that goes back more than 6 years. Lawrence Wilson and Jon-Jon Keegan have worked closely together in the past and are extremely excited about making a massive success of this new casino group. Add to that their resident poker expert, Ahsan Shah, and you have an all-star affiliate team, capable of extracting the best of both the brands and the affiliates.

Jon-Jon,

I just yesterday after receiving this email signed up for playshare when will the g3 states be transferred to playshare?

This is exciting news. I am looking forward to the merger. Playshare and Ahsan have been a pleasure to work with.

Congrats!

Mojo

Hi Jon-Jon

Should we start logging in to Playshare to check our stats for Grand Monaco from now on? Also, do we need to change our tracking links? Or will they be the same? Finally, what are you going to do about duplicate players assigned to different affiliates from the different casinos?

Hope to hear from you soon.

Thanks a lot,

Ben

Hi Ben / All ;)

This is pretty much the deal...

Continue logging into the two programs as usual until we tell you to switch (will give you plenty of warning). Currently we are working on merging both databases, and will ensure the system is stable and no fall off is experienced in the transition - expect changes from the end of January onwards. What is happening currently is we are taking the G3 system and replacing the PlayShare system, but retaining the campaign tracking and certain elements within PlayShare too, as PlayShare Affiliates will become the primary brand.

The tracking links will have to change on PlayShare to mimic the G3 system, and you will be informed of what to do well in advance.

On the player side, an account is an account as they have different numbers - you will then retain both accounts as if they are two different people.

Also worth noting is that a we will not bundle earnings - if you are negative on one casino and positive on another you will have the negative zero'ed and be paid out on the positive. Also, a further benefit for G3 Partners is the inclusion of a poker product, PokerShare.

Any questions please feel free to post or let me know on jon-jon@g3partner.com

I don't recall Playshrare stating what their commission structure was or when payments go out.

Theirs and ours are similar, 25%, 30% and 35% for up to 10k, 10 to 20k and 20+ but when we merge we will be changing the structure to be even more favourable for affiliates :)

Payments also go out by the 10th working day of the month, and were sent for processing yesterday...

Rather than sign up in the midst of the merger, how could I be notified when the new program is ready to sign up for?

Thanks,

Sounds good, I like when affiliate programs are merged!!!