To answer this question I contacted several of the largest poker rooms and these are some of the responses:
http://www.mobilepokerreview.com/new...ne-generation/
Not surprisingly most are not very open in sharing information about this. I am positive they are working on this at some level, however competition like for example: https://www.switchpoker.com is given a great amount of space and time to gain market share.
Love to hear your thoughts on this!