In a new TV advertisement, PokerStars is making it clear it would like to become known as more than an online poker site.

The ad, which can be viewed here, incorporates the company’s three products (PokerStars, PokerStars Casino, and PokerStars Sports) in a new marketing campaign called “I’M IN” that "aims to capture new audiences from all over the world so they become part of a growing community that loves fun, adventure and endless possibilities."

From The Drum:

The latest 60-second TV advert communicates the company’s responsibility around creating a safe environment for its betting community, while also promoting its tools and features as well. This will be supported by digital, print, out of home, PR and social media activity.

Over the past 18 months, the company has been developing its plan to position itself globally as a leading provider of poker, offering live tournaments and events as it has continued to grow its audience, which spiked to record level in recent months as a result of Covid-19-enforced lockdowns experienced around the world. Martin Nieri, global director of brand, creative and communications tells The Drum:

“It's a case of what we position ourselves as for the future. How do we bring new people into the category where we are the market leader and how do we grow the category? How do we bring in people that haven't considered playing poker before to grow? When we do our research in multiple markets, that brand stands for many things, but most of all it stands for trust,” he claims.

“We have started to ask the question; 'Could PokerStars do more for you?'” he continues, while explaining the community development strategy that is being put in place to expand the platform’s engagement offering under the new masterbrand.
Read more here: https://www.thedrum.com/news/2020/08...brand-relaunch