Private-Label (Resell) Vs. General-Gambling (Informational)

[LV2K3]

I think this is a very important question. I searched the forum for this, but to my surprise, found nothing about it. The question is: do private-label sites generate more revenue than general gambling sites, or vice versa?

A Private-Label Site is:

• An Affiliation with one casino
• Reselling under another casino brand
• Commission based on, but not limited to, software download + usage

A General Gambling Site is:

• An Affiliation with several casinos
• Informational (gambling tips, strategies, casino reviews, etc.)
• Commission based on advertisement (e.g., banners) referrals

Mathematically, a general gambling site will generate greater revenue due to the fact that you are affiliated with several casinos. But this question is based on real experience and the "human factor" (e.g., will many people click advertisements these days, etc.) Please vote if you have experienced, or know somone who experienced, both types of programs.

[Pam712]

I know there is some info here in the forum somewhere - I posted it here myself :LOL: You could do a search on fronts vs portals maybe that will bring up what you need.

Briefly the second option means you dont put all your eggs in one basket - in the first option if your revenue goes negative you are screwed

[emg35]

The bottom line is site design and the type of advertising. I think site design is self explanatory. But as for advertising I have traffic that wont delever a click through on my portal site but converts between 1 and 500 to 1 and 1000 real players on my front end and vise sersa. Also with alot of research or luck you can find a good cpa deal and it won't matter. Also Pam made a good comment especially when your just starting out a portal will help keep you from getting your profits wiped out by one or two lucky players.

[LV2K3]

Ah, I'm finally learning the terminology of "fronts" and "portals." No wonder I couldn't find it when I searched.

Pam712, I found your old post, if anyone else is interested, it's at:

https://www.gpwa.org/forum/viewtopic.php?t=8000

There were a few posts that made me ponder. You guys said that these affiliate programs (whether front or portal, as far as I understand, it doesn't matter) have the following risk. Say you get a lot of referrals going, and you are making a lot of money, but when one or two high winners come along, you lose most if not all everything. Does this mean that ALL accounts under the affiliate is equated as ONE?

I was assuming each account had a separate profile. I might be using wrong terminology again, so please bear with me.

I'm interested in G-FED, so I'll give an example (if I am mistaken, please correct me). Affiliates make money from the net revenue, which is equated as Actual Deposits - Winnings = X. The lowest percentage to G-FED is 35% (but they take 11% away for fees, so I guess it's 24%), so then it would be X * .24 = My Pay (provided that X is positive).

Isn't the above equation done for EACH account? If so, why does it matter if one or two winners have a negative? If I have been mistaken all this time, then they sure are sneaky because it all sounded as if each account is separate. So basically if a person you referred wins, they take it out of your total account? What if you already ordered a withdrawal? You have to pay them back???

[VPJunkie]

I think you're looking at 6 of one, and a half dozen of another.

All players that register under your player ID are grouped together for reporting purposes, and their activity is added as one total.

Player A = +$150 in revenue for the casino
Player B = +$100 in revenue for the casino
Player C = - $500 in revenue for the casino (this player won & cashed out)
Total = -$250 in revenue for the casino, resulting in 0 income for you that month; on top of that, many casino programs "carryover" the loss to the next month, which means your players have to generate over $250 in revenue for the casino before you can even begin to make any money.

Even if you kept the player accounts separate, the end result would be the same.

Does that answer your question?

[LV2K3]

Yes, thank you, now I understand how it works. I guess investing in both a front and a portal is worth it.

[LV2K3]

I am sorry, this might be a stupid question, but do you get commission from deposits or total losses? In order words, say someone deposits money into their account. Do I get commission?

Or does it work like this: the player plays games and wagers money, and at the end of the week his/her losses are totalled, then I get commission from that?

The reason I am asking is because "revenue for the casino" sounds like player losses; I just need to make sure I understand 100%.

Thanks, and sorry again for such a newbie question; but I guess I can be forgiven slightly since I am a newbie. :stupid:

[Pam712]

Most casinos pay a % of player losses - some pay a CPA deal (Cost Per Action or Cost Per Aquisition) which is a fee for bringing the player to the casino usually subject to a minimum deposit or play level. Some do pay a percentage of player deposits but this is rare - I think Slotland still work like this.

[kidd75219]

Don't ever worry about how stupid your questions may seem. We were all newbies at one time or another, and the only way to learn is to ask questions.