A quick run down of ICE

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ICE 2012 closed its doors for the last time at Earls Court in London last January leaving the majority of visitors and exhibitors in a positive vibe for 2012. Exhibitors from 51 countries took stand spaces with Malta topping the international presence with 32 exhibitors, followed by the USA (21), Austria (15), Germany (15) & Italy (13) with many other countries following suit.

Matthew Appleby, marketing communications manager at Clarion Events, stated: “Not only is ICE Totally Gaming the only exhibition to bring together the online and offline worlds together, it is also the only event to boast so many countries under one roof.

“Unlike other events our exhibitors are not drawn from one narrow gaming sector and they’re not from one region. Instead they embrace every gaming discipline and platform and are drawn from every corner of the globe.”

Announcements of successful product launches and business deals continued to proliferate as the show wound down, with Microgaming’s Prima poker network revealing that it has been contracted to supply a range of Quickfire no-download online casino games to Media Providing S.RJ, a Milan-based operator of internet fixed odds betting, poker, skill games and bingo.

ICE 2012 has been a well organised and smoothly run operation again this year, and the enthusiasm and optimism of exhibitors and visitors alike will translate to the new venue in 2013.

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