Young people under the age of 35 were most reached in August (634,000 people, 16% of 18-34 year olds). The number of visitors to the gambling sites decreases with age: 15% of the 35-49 year-olds was reached, 12% of the 50-64 year-olds and just under 10% of the over-65s. It is striking that men visit gambling websites and apps more often than women: 60% of online visitors are male and they also visited gambling brands much more frequently. More than three quarters of the online visits to these websites are made by men (78%), compared to 22% by female visitors.
Not every online visitor is also a (frequent) player: 46% of the visitors came into contact with one of the gambling brands only once in August. Just over a fifth (21%) visited a gambling brand 6 days or more per month (380,000 people aged 18 and over). Of this group of frequent visitors, the 35-49 year-olds were reached relatively most often.