Read this before launching in LatAm

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Looking for emerging markets with high-quality traffic and strong scaling potential? Mexico and Chile are currently two of the most active betting and iGaming markets in LatAm — high digital engagement, a strong love for football and sports, and stable demand for iGaming offers. But the approach to each audience is different.

Mexico — local culture is the key to engagement

• Triggers: Mes de la Independencia, Día de Muertos, Las Posadas
  
• Games: crash + table casino games perform best
  
• Offers: free spins and welcome bonuses convert well
  
• Payments: local cash payments (OXXO), SPEI, bank cards
  

Chile — higher sports interest, easier to convert

• Triggers: football (Superclásico) + national holidays (Fiestas Patrias)
  
• Top games: Gates of Olympus, Sweet Bonanza, Book of Dead
  
• 94% of users have 3G+ access
  
• Payments: cards + Neteller, Skrill, MuchBetter
  

How to adapt creatives by GEO:
Mexico — focus on emotions, local culture, and familiar payment solutions; seasonal campaigns and popular gaming mechanics
Chile — sports context and recognizable game titles; emphasis on trust and simple user scenarios

Before launching on any GEO, always check:

• context and local events
• product/mechanics familiar to the audience
• offers and scenarios that lower the entry barrier

If you’d like to know what your CPA rate would be for these geos – contact PIN-UP Partners affiliate manager