According to an analysis by Commetric, a media analytics firm, the most prominent subject discussed in the media regarding 2023 ICE London, held last month with record-breaking attendance, was safer gambling, while gambling companies started dwelling on a new topic: sustainability.
In addition, employee inclusion, diversity, and equity were "also important aspects of the ICE 2023 media conversation."
For the study, Commetric analyzed 1,383 English-language articles published during the last month in predominantly industry outlets.
From the report:
At ICE 2023, industry players focused their comms efforts on responsible gambling, also known as safer gambling – a set of social responsibility initiatives to ensure the integrity and fairness of their operations and to promote awareness of the harms associated with gambling, such as gambling addiction.At face value, the gaming sector might not seem like it has many environmental impacts. But digging below the surface, we can see that gaming creates a demand for carbon emissions – such as through data centres and business travel. This makes it critical for gaming companies to look at how they can reduce their organisation’s wider carbon footprint – such as by requiring that data centres use renewable energy.To view a one-page infographic summary of the analysis, click here: https://commetric.com/wp-content/upl...don-2023-1.pdfEmployee inclusion, diversity, and equity were also important aspects of the ICE 2023 media conversation, as some executives discussed how the sector, which is still male-dominated (with some notable exceptions at the leadership level) can reflect on what more can be done to attract women to the industry, and to ensure that their work environment enables them to flourish and progress.