While gambling is on the rise among both men and women, the most online growth is seen among high-earning households who have the most discretionary and disposable income, middle aged men who may be looking for a new start in life, and the well-educated (whose presence on this list can’t be so easily explained by pop psychology).
This demographic surprises Neilson’s Neil Beston who observed that since the start of internet gambling in 1995, online gamblers had either had lower incomes or been nearing the end of their lifespans.