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  1. #1
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    The Buzz is offline GPWA Gossip Hound
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    Default Report: US affiliate marketing spending reached $9.1 billion in 2021

    This week, the Performance Marketing Association (PMA), a trade association for the affiliate and partnership marketing industries, released the results of a new study that showed affiliate marketing investment reached $9.1 billion in 2021, a 47% increase over the previous industry report for 2018.

    From the PMA:

    The Performance Marketing Industry Study found that affiliate marketing investment in 2021 drove $71B in e-commerce sales.

    The study solicited information from seven leading affiliate networks/platforms: Awin, CJ, LinkConnector, Partnerize, Ascend by Partnerize, Rakuten Advertising, and ShareASale. The average Return on Ad Spend (ROAS) was 12:1, meaning that every dollar invested in the channel drove $12 in e-commerce revenue.

    According to the PMA, a variety of forces have helped drive outstanding growth in the category:

    ● Increased recognition of affiliate traffic quality among senior marketing executives
    ● Expanding acceptance of pay-for-performance buying models among publishers
    ● Digital channel growth due to the effects of the COVID-19 pandemic on buyer behaviors
    ● Strong ROAS for affiliate marketing versus other digital marketing channels
    ● Increased channel adoption among new industries, including Auto, CPG, and B2B
    ● Growth in mobile marketing spending and improved mobile sales tracking in the channel
    Read more here: https://thepma.org/pma-releases-2022...ndustry-study/

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    ocreditor (3 August 2022)

  3. #2
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    ocreditor is offline Private Member
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    Lets see how 2022 will be, I think it'll increase significantly

  4. #3
    CiaranMc is offline Public Member
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    great data. crazy good avg ROI. makes it especially mind boggling when you find companies that don't have affiliate programs, or indeed casinos that don't do sub-affiliation.

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