Report: US affiliate marketing spending reached $9.1 billion in 2021

[The Buzz]

This week, the Performance Marketing Association (PMA), a trade association for the affiliate and partnership marketing industries, released the results of a new study that showed affiliate marketing investment reached $9.1 billion in 2021, a 47% increase over the previous industry report for 2018.

From the PMA:

The Performance Marketing Industry Study found that affiliate marketing investment in 2021 drove $71B in e-commerce sales.

The study solicited information from seven leading affiliate networks/platforms: Awin, CJ, LinkConnector, Partnerize, Ascend by Partnerize, Rakuten Advertising, and ShareASale. The average Return on Ad Spend (ROAS) was 12:1, meaning that every dollar invested in the channel drove $12 in e-commerce revenue.

According to the PMA, a variety of forces have helped drive outstanding growth in the category:

● Increased recognition of affiliate traffic quality among senior marketing executives
● Expanding acceptance of pay-for-performance buying models among publishers
● Digital channel growth due to the effects of the COVID-19 pandemic on buyer behaviors
● Strong ROAS for affiliate marketing versus other digital marketing channels
● Increased channel adoption among new industries, including Auto, CPG, and B2B
● Growth in mobile marketing spending and improved mobile sales tracking in the channel

Read more here: https://thepma.org/pma-releases-2022...ndustry-study/

[ocreditor]

Lets see how 2022 will be, I think it'll increase significantly

[CiaranMc]

great data. crazy good avg ROI. makes it especially mind boggling when you find companies that don't have affiliate programs, or indeed casinos that don't do sub-affiliation.