Report: US women downloading sports betting apps at faster rate than men

[The Buzz]

First things first: The number of men in the U.S. using sports betting apps still dwarfs that of women. However, according to a study done by Global Wireless Solutions, the amount of women participating grew at a much faster rate than that of men in 2021.

From a press release by Global Wireless Solutions:

The new data shows that over 4.6 million new female users joined Sportsbook betting apps in 2021, showing 115% year-on-year growth. Though the number of male users still exceeds female by 250%, the rate of men using sportsbook betting apps grew by 63% in the same time period.

The findings, published by mobile insights consulting firm Global Wireless Solutions (GWS), were collected and weighted via the company’s opt-in OneMeasure Consumer Panel (OMCP) of 200,000 US adult smartphone users.

GWS found that FanDuel brought in more new US female users in 2021 than any other sportsbook gambling company, with an estimated 1.7 million women joining since the previous year. Next was DraftKings who added an estimated 900,000 new female users. BetRivers, along with its associated New Jersey outlet SugarHouse, also showed success in attracting new female users to the extent that the company now has a higher proportion of women than men in its user base (around 54% to 46%). The company saw approximately 600,000 women sign up in 2021, compared to just under 380,000 men.

Despite the significant growth in female users across different sportsbook platforms, GWS found that women tend to use mobile betting apps less frequently throughout the year. 70% of female app users only engage with the apps for 1-5 weeks per year compared to 61% of male users.

Read more here: https://news.gwsolutions.com/2022/04...ates-than-men/

[Pokerface]

I find these publications very interesting. It would be very interesting to know why, or what behaviours have change to create this change.

[AKISAN33]

It was information I didn't know at all until now. It was a reference for my future activities.

[TheGooner]

Anyone else prepared to wager that of the 600,000 women that signed up to get a new joining offer or bonus - approximately 99.9% of them had no idea that they'd done so.

I expect that they all had boyfriends / husbands who had used their partners credentials to claim the free offer.

[FintanCostello]

Anyone else prepared to wager that of the 600,000 women that signed up to get a new joining offer or bonus - approximately 99.9% of them had no idea that they'd done so.

I expect that they all had boyfriends / husbands who had used their partners credentials to claim the free offer.

Exactly this

[Pokerface]

Wow, that would be interesting to know. The "stats" suggest one thing but the cause could be completely different. Thanks

[BCGame Affiliates]

It would be interesting to know, how many of those female players went on to continue to deposit funds and wager on the sites.

[Madz]

Anyone else prepared to wager that of the 600,000 women that signed up to get a new joining offer or bonus - approximately 99.9% of them had no idea that they'd done so.

I expect that they all had boyfriends / husbands who had used their partners credentials to claim the free offer.

That sounds about right. It would be interesting to know what they were betting on and the time of year. It may have been the National or some big "Soccer" games

[casinos-au-quebec]

I would not have bet on that one ! Good to know for the whole industry