The Rise of the Social Gaming Affiliate

Hi Guys,

Been a while since I've posted on the forums!

Don't know if you've heard all the commotion or not -- but there's been a big push in the industry over the past couple of years. Much like there was talk about mobile making a big impact in iGaming several years back, the same is now being said about social gaming. Income Access has been proactive in entering this space by partnering with top operators in the industry, offering affiliate programmes powered by IA’s software to iGaming affiliates, and providing a means to legally monetize your US traffic.

We wanted to share our thoughts on the social gaming industry, and did so by putting together an article that can be found in the July 2014 edition of the GPWA times.

https://www.gpwatimes.org/issue29/#10

What have you heard about social gaming up until now? Have any questions for the Income Access team? Let us know!

Thanks for your post Harry, its obviously a growing market, actually I personally haven't heard much except that its very hard to convert a real casino player to a social player, vice verse might be easier.

Hey Oren -- long time! From what we've seen, iGaming affiliates have seen much stronger click to registration rates with social brands than with RMG brands. This is with their RMG traffic :)

We've seen social players come from the real money world, as evidence by a number of land based casinos introducing social gaming products to keep their audience engaged when they are away from the casino.

Let us know if there's anything else you've heard that you'd like to know more about!