Which SEO points do you consider the most important?

Hi everyone,
We recently published an article on our website covering 9 key tips for writing SEO content. If you're interested, you can check it out here:
👉 https://revduck.com/9-tips-for-writing-seo-content/
But here, we’d really like to discuss your most important points on this topic.
Everyone has their own approach to SEO in the iGaming niche, and it would be great to hear:

• Which factors do you consider absolutely critical?
  
• What actually impacts rankings, and what do you think is a waste of time?
  
• What methods do you use when creating SEO content?
  
• What changed for you after Google’s recent updates?

We’d appreciate any thoughts, experiences, or insights you’d like to share!

Focus on the search intent. If your site responds to the search intent and works well, you're 80% done.