Which SEO tools?

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Originally Posted by BettingFlow

Hi,

I'm looking for recommendations for a keyword rank tracker. Are there any reliable free ones?

What do you use that works well?

Thanks.

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Even the paid ones aren't that reliable now. Google made a change a few months ago and the rank trackers are having a hard time tracking positions 11-100. Google Search Console is not that accurate either but does give a view into keywords and positions over time.

Yes, we now use Search Console.

For me ahrefs is the main I use daily to check backlinks, keywords and market analysis.

We’ve used Ahrefs for our SEO work and it has been completely fine for most tasks like keyword research and backlink checks. I’m curious though — is there another tool you’d recommend that performs better in 2025?