"The Gator online advertising network is testing a new paid search product that lets rivals poach on each other's territory in one of the Net's hottest new marketing venues.
Search Scout, launched in December, triggers a pop-under window when Gator members search on a site such as Google and Yahoo. The window lists search results tied to keywords purchased through competing search services.
A small "info" tag on the results says they originate from "top search engines." During the test phase, Gator is using results from paid search kingpin Overture Services, Terra Lycos and FindWhat.com.
Like previous products from Gator, Search Scout allows advertisers to reach members of the Gator network when they are visiting competitors' sites--a feature that has already drawn lawsuits in the context of banner and pop-up advertising..................."
Read the rest at http://news.com.com/2100-1023-980572...t=wht&tag=wtop