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  1. #1
    benl12 is offline Private Member
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    Default Smarkets is the pot calling the kettle black

    https://www.marketingweek.com/2017/0...CQQnrw.twitter

    Betting startup Smarkets is on a roll. Its annual report shows its profits were up 160% in 2016 to £13.7m while revenue increased 144% to £26.5m.
    Average active monthly users, meanwhile, were up 118% to almost 25,000 and it had close to 200,000 users. It made the top five in the Sunday Times Tech Track 100 and the Deloitte Fast 50 lists.
    Those numbers might seem small given the scale of the Paddy Powers and the Betfairs of this world, but Smarkets thinks it can take them all on through a focus on technology, price and volume. And its CEO Jason Trost believes it is about time a company shook up what he describes as the “shady” world of gambling.
    “We describe ourselves as a tech company. Why? Because betting companies are shady. They are basically run like online casinos for entertainment only and they have very questionable ads. Take Paddy Power, it ran a ‘racist’ ad [last week] telling people to ‘always bet on black’ in the Mayweather/McGregor bout,” he says.
    “They are ****** companies that in a lot of cases are just trying to bilk as much money as possible out of customers.”
    Like those that close down affiliate accounts for no reason.

    Hi there,

    Unfortunately, we've deemed that your site doesn't meet the quality requirements for our affiliate programme.

    As such, we are giving you four weeks' notice that we will be terminating our agreement. This means that following payments for August 2016 you will no longer receive any payments.

    We have taken this action following a review of your site against our quality requirements, which you may find here:

    We like partners who fit with our values and vision for trading. Below are some guidelines we use to determine whether you are a good fit for our programme.

    Is your website live?

    Smarkets only accepts applications from affiliates who already have their site up and running. If you are still working on your product, please come speak to us when you are ready to launch.

    Is your content relevant?

    We’re sorry, but we don’t want our links on your cat T-shirt site. To be a successful affiliate with us, your website should be relevant to prediction, current affairs, sports or betting.

    Does your site do something more than link to other sites?

    There are several thousand freebet sites out there, and most of them aren’t very good. We don’t like our brand being associated with them.

    Are you complying with web-design best practice?

    Is your idea of modern web design animated gifs, Times New Roman and Marquee tags? Then maybe your site isn’t for our programme. Ditch the flashing gifs, scrolling text, and properly configure your security certificates and maybe we can reconsider.

    Do you actually intend to promote us?

    Otherwise the entire thing is a waste of time, right? We’d like to see our links on your page and a steady flow of signups as soon as possible!

    Are you promoting illegal activity or doing anything that could damage our brand or reputation?

    We won’t be associated with porn, internet piracy, violence, hate speech, or anything else that could be construed as criminal or inciting criminal activity. Don’t link to that stuff either.

    Are you aware of industry guidelines surrounding gambling advertising?

    Are you linking gambling to enhanced attractiveness? Is your site appealing to under-18s? Are you using images of under 25 year olds to promote gambling? Then we don’t want to work with you.

    Don’t fall foul of the regulator’s guidelines.

    If you have a login area, are you going to give us a login?

    We would like access to any restricted or registered user-only areas so we can get a feel for your full website. If you aren’t willing to provide that, we unfortunately can’t have you on the programme.

    Does your site otherwise fit with our brand values?

    We’re passionate about providing value to users through the exchange experience. We don’t like seeing people exploited, abused or manipulated. So if you are selling tips or betting systems, we’d like to see some real evidence that your system or tips gives bettors an advantage. We aren’t a fan of affiliates heavily promoting casinos or slots either.

    We'd be happy to discuss other partnerships in the future if you have other sites or your site changes to meet these requirements.

    Thanks,



  2. The Following User Says Thank You to benl12 For This Useful Post:

    DanHorvat (29 August 2017)

  3. #2
    Triple7 is offline Private Member
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    Default

    I don't know the reason, but some things I do understand in the example. It souns logical that with some things they simply do not want to be associated.

  4. #3
    benl12 is offline Private Member
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    Default

    Quote Originally Posted by Triple7 View Post
    I don't know the reason, but some things I do understand in the example. It souns logical that with some things they simply do not want to be associated.
    somethings are understandable but my site fell in to the not sending enough depositors rather than being anything dodgy. They were just culling small affiliates.

  5. #4
    wolfie is offline Private Member
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    Default

    Wow, the tone of those rules is very condescending. As if you should feel honoured if they "allow" you to put their precious links on your site. That would be enough reason for me to never work with them. I understand they might not want to be associated with some sites (not talking about you, benl12) but show some respect.

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