Soccer betting stats site launched. 25k pageviews. How much would Adsense make?

[skladfin]

Hey guys question,

I launched my Football(Soccer) betting stats site 10 days ago and it's gotten really popular. Probably more popular than I would've expected it to.

Now I'm looking to setup some monetization on it as users grow. I want to implement uncomplicated stuff like Adsense first just to see what happens. My question is - how much is the typical CPC payout for a soccer betting related website with Adsense? What other methods of monetization are good for sites in this genre?

Thanks!

[chaumi]

You'll probably be needing to understand your visitors to get some accurate responses here.

Where are they from?
What are they doing when they hit the site?
How do they get to the site in the first place?

(all above will be relevant to what else you can do besides Adsense)

Adsense click revenue will depend heavily on where the clicker is from...and adsense may not show any ads to visitors from specific countries. That said yes it is easy to put something up, you probably have nothing to lose in a test to see what you do get per click (and whether anyone will be tempted to)

[skladfin]

Almost 100% of the traffic are soccer betters from Reddit/Forums, etc. Country wise mostly UK but just scattered all across Europe.

What has your experience been like?

[chaumi]

Ah there will be others much better placed than me to comment on how this type of traffic performs.

But sounds strong to me. UK will probably pay the highest on Adsense.

You can alternatively (or maybe even additionally) go for a few select bookies with good reputation/offers (Bet365 etc)

Or try something left field like FootballIndex (can sign up through Income Access)

PS You can read about how FootballIndex works here (obviously the links on the page are affiliate), or just go straight to their site http://trade.footballindex.co.uk/

[Scampi]

I used to use Adsense on one of my gambling sites; you'll get around 4p to 80p a click in most cases (I did get £40 for one click once!). If you have a lot of views you'll earn ok money but you'll be 1000x better using an affiliate program. Imagine if someone clicks a Party Casino ad (Party Casino are heavy Adsense users) and you get 40p for it, that player then spends £5000. All you have is your 40p.
My advice from personal experience is to use one or two affiliate programs - Betfair or Bet365 maybe. Try it for a month and see how it goes.

[skladfin]

Thanks Scampi! I may try that then!

[devilx]

can you tell your website very interested

[Scampi]

Is it footystats.org ?

[skladfin]

yep, thats my site

also, most of my traffic is from here
https://www.reddit.com/r/SoccerBetti...lots_of_stats/

[JackTenSuited]

reddit traffic has been very hard to convert in the past for me (and really low value too)
Nice work if the site is footystats.org, I saw it on reddit earlier

[skladfin]

Ah, is that right? Which traffic tends to convert really well? I gotta start marketing.

[chaumi]

Reddit users are probably/generally well clued up, they're on Reddit for a reason (to mix with other well clued up punters). The fact they're clued up probably means they already have betting accounts, or they wouldn't be looking for this detail of stats in the first place. All this will most likely contribute to how difficult is might be to get conversions from them.

It may be that you have to put something different in front of them to get any good value results ie different than run of the mill stuff like commonplace bookies and Adsense ads.

Great site BTW, never seen anything like it before and no surprise it's got a following on Reddit.

I'd be looking to capitalise on that and focus on working out how to spread the reach...once you get outside of the boundaries of Reddit you may well be pulling a visitor base that's easier to 'market' to.

[chaumi]

Here's another option....

You're still developing right? Adding new leagues etc

So consider starting building an email list.....

You could put an opt in form to subscribe for updates...

Something like.....


Like our stats?
We're adding some valuable new features/new leagues
Register here for free email updates whenever we add something new


Once you have a good subscriber list you'll be able to (selectively) send the odd email with special punting offers alongside any feature updates

[skladfin]

Hey thanks Chaumi, I want to PM you back but I don't have 10 posts yet so let me work on that first.

Does E-mail subscription work better than FB/Twitter? I currently have social but no e-mail yet. Thinking I might do the e-mail thing once I set up signup-flow to access more content (maybe)

Thanks for liking the site. Hope it can help you!

[chaumi]

I have no experience with FB/Twitter but the realistic answer is you probably want to be pursuing it all. Different users will prefer different ways.

Right now (unless you're seeing users on the site share to FB and Twitter) then you might be just losing a whole bunch...and even those that keep coming back might react well to an offer of sending them email updates as you add new stuff or have anything interesting to tell them. I'd suggest you have nothing to lose by adding an opt-in subscription of some type...other than doing it is another piece of work that's got to be done and then managed. Definitely an idea to hold in mind anyway.

[Playgo]

not Sure Adsense would be my first choice here , Google can be hard on gambling sites, You might want to look into other alternatives (some can coexist with Adsense like video ads/Native ads ) there are different monetizetion solutions out there that you should probably test.
if your site gets big enough there are many networks/tools that would take care of that for you - one example is https://www.adngin.com/ but they are a Saas solution so not a perfect fit for everyone.

[DanHorvat]

Nice site, but Reddit traffic - or any traffic where you ask people to visit your site - is worthless.

Ok, you'll get some authority in Google's eyes because of traffic and visitor interaction with the site, so it will eventually be good for you, but you won't get direct conversions from this type of traffic.

[skladfin]

not Sure Adsense would be my first choice here , Google can be hard on gambling sites, You might want to look into other alternatives (some can coexist with Adsense like video ads/Native ads ) there are different monetizetion solutions out there that you should probably test.
if your site gets big enough there are many networks/tools that would take care of that for you - one example is https://www.adngin.com/ but they are a Saas solution so not a perfect fit for everyone.

Thanks for the info mate. I might try this marketplace https://www.buysellads.com/. It seems like I can find optimized buyers here.

Nice site, but Reddit traffic - or any traffic where you ask people to visit your site - is worthless.

Ok, you'll get some authority in Google's eyes because of traffic and visitor interaction with the site, so it will eventually be good for you, but you won't get direct conversions from this type of traffic.

I see, hopefully traffic from Reddit can help me gain some momentum elsewhere like SEO as well. So far the traffic has been big from reddit though, and constant. So I’m happy that so many people use my site on a day-to-day basis.

[wonderpunter]

Reddit is useless for making money.. you can throw up pretty much any page and it will draw in traffic.. you might be lucky and make 2 or 3 pounds

[skladfin]

I think not monetizing reddit traffic is okay for us. They're giving us high quality engagement, loyal, and consistent traffic and alot of the users are beginning to spread the word elsewhere so we're starting to get a tiny viral traffic as well. I think in the long term, it's working out pretty well.

It's also really nice waking up to messages like this : https://www.reddit.com/r/SoccerBetti...footystatsorg/

It also gives us a chance to interact with the users of our site directly, so we can flesh out and create new features based on their opinion.