Hello everyone,
I have been reading some gambling forums including GPWA where we see
the frustration and sadness of some affiliates about casinos operators pulling
out from U.S. completely.
I want to share with you some points to consider on helping you reach
non-english customers for your website. Most of these points are based
on experience as an affiliate manager and consultant.
1. Find out the languages that casino affiliate programs you are involved
with supports and make a list.
It is important to know all of the support components that a casino can
support in a different country. It is not just about the software or the
customer service, it is more important to know about the cash processing,
payment methods, currency wagers, etc.
2. Define the languages you wish to target.
Some affiliate programs offer stats information about the countries where
your customers come from. If they dont, you should kindly ask them for
that information. Also, ask for the game types that have played the most
in a period of time.
3. Translate important pages that provides information for a new
potential customer.
Since, you are entering to a new market. You should probably focus
more on translating pages that are important for a new customer such
as "How do online casinos work", "How do I get paid", "What games do
online casinos offer", etc.
4. Localize marketing material
After you have decided which affiliate programs you will be promoting
based on your previous homework. You will need to translate/localize
the marketing material for your website. It is not just about translating
the same content from the banners. It is more about making sure that
sales message is appropriate for the country and culture.
5. Define the keywords that a non-English speaker migth search for.
Your affiliate manager can probably help you here and sharing that
information with you. By targeting to different languages, you are
also targeting to different countries’ customs.
6. Make sure to add your meta tags localized for the country that you
are targeting to.
7. Purchase some domain names and probably host it as well within the
country that you are going after. It can provide more credibility.
8. Make some online foreign friends.
They can help you on learning more about the culture and customs.
If you have other tips, we can add up to this list.
Cheers,
Connie Burstin