Some ways to reach non-english customers

[Connie B]

Hello everyone,

I have been reading some gambling forums including GPWA where we see
the frustration and sadness of some affiliates about casinos operators pulling
out from U.S. completely.

I want to share with you some points to consider on helping you reach
non-english customers for your website. Most of these points are based
on experience as an affiliate manager and consultant.

1. Find out the languages that casino affiliate programs you are involved
with supports and make a list.
It is important to know all of the support components that a casino can
support in a different country. It is not just about the software or the
customer service, it is more important to know about the cash processing,
payment methods, currency wagers, etc.


2. Define the languages you wish to target.
Some affiliate programs offer stats information about the countries where
your customers come from. If they dont, you should kindly ask them for
that information. Also, ask for the game types that have played the most
in a period of time.


3. Translate important pages that provides information for a new
potential customer.
Since, you are entering to a new market. You should probably focus
more on translating pages that are important for a new customer such
as "How do online casinos work", "How do I get paid", "What games do
online casinos offer", etc.

4. Localize marketing material
After you have decided which affiliate programs you will be promoting
based on your previous homework. You will need to translate/localize
the marketing material for your website. It is not just about translating
the same content from the banners. It is more about making sure that
sales message is appropriate for the country and culture.

5. Define the keywords that a non-English speaker migth search for.
Your affiliate manager can probably help you here and sharing that
information with you. By targeting to different languages, you are
also targeting to different countries’ customs.

6. Make sure to add your meta tags localized for the country that you
are targeting to.

7. Purchase some domain names and probably host it as well within the
country that you are going after. It can provide more credibility.

8. Make some online foreign friends.
They can help you on learning more about the culture and customs.

If you have other tips, we can add up to this list.

Cheers,

Connie Burstin

[bets@betsfreebets.co]

there is just so much to do, at least in other languages like spanish....big market to exploit

[LiveCasinoPartners]

Another point to consider is the social context of the casino games themselves. I understand that baccarat is really big in the Asian market and roulette in the UK market, while slots are big in USA. Your casino property that you are promoting has to offer the right games, and have the ability to collect funds and pay out winners.

[thepichi]

I totally agree with you, cultural factor is really important. For example in UK and Europe sports betting is really popular.

I think Asia is going to be a very important market a couple of years from now. But it's really hard to enter in the market, because of the language and culture. Also, not many affiliates help us with content and stuff.

Definitely we have to start looking to other directions!!

[Connie B]

Hello guys,

Very good feedback.

The cultural factor plays a big role to get the message across and
most importantly that they feel comfortable and confident on playing
with an online casino where operations are offshore.

The advertising tools play a big role on reaching non-english customers.
Some countries don't like advertisements that have pushy content.
It migth not be pushy for North Americans as we are used to be direct
promotions.


Cheers,

Connie Burstin

[Vrindavan]

>> I understand that baccarat is really big in the Asian market


but i have no idea which one offering this game is trusted by them

[balagan9]

(excelent topic guys!)

[uyur]

I totally agree with you, cultural factor is really important. For example in UK and Europe sports betting is really popular.

I think Asia is going to be a very important market a couple of years from now. But it's really hard to enter in the market, because of the language and culture. Also, not many affiliates help us with content and stuff.

Why is Asia such an online gambling industry hot-spot? There are a range of interesting reasons, each of which proven and analyzed by professionals. One of the main motivations is the fact that Asia is the fastest growing region in the world, according to The World Tourism Organization, forecasted because:

1. Asia is experiencing strong economic growth.
2. Asians have a strong tendency to gamble due to gambling being an inherent part of their culture.
3. Middle-class Asians are emerging as a new buying market in the entertainment field.
4. Many legalized gambling markets remain undeveloped.

[Connie B]

The Asia market doesn't have to be in Asia.

"Asians have a strong tendency to gamble due to gambling being an inherent part of their culture. " pointed by uyur.

The Asian population in some countries are very large where affiliates can target to them as well.

i.e. Canada

- 1,012,065 people in Canada speak Chinese
2006 Census

Cheers,

[balagan9]

"Asia" is a big word, can you specify which specific countries & Languages ?

BTW - I know that China is blocking gambling sites.

[raphnix]

To target the gambling market in Asia, you also have consider the time Asians are mostly online thus giving worthiness to your onetime campaign efforts.

Some Southeast Asians are also more comfortable with the lottery type of games.

[pagozit]

Casinos and gambling in general in Asia, specifically in the far east is on the rise in more and more countries that include casinos in different countries such as Taiwan, North and South Korea, China, Mongolia and Vietnam. One location that needs no mentioning is Macau. This is the one spot in China it is legal to gamble. Macau is all set to become the next most popular location for casinos and gambling.
Japan is also a nation of gamblers and has the maximum number of pachinko and pachislo machines at 5 million compared to worldwide figures of 2.4 million. The Japanese gambling industry in itself generates over $10 billion US dollars in revenue every year.
Gambling is not yet made legal in China except Macau and at least 100 Chinese cross the border every day to gamble in Korea. They are the main clients at Korean casinos as well.

[CK - Schalk]

I know this going to sound like a plug, but I suppose that's why I'm on the board

There is another market to consider in Asia - India.

Some points to consider:
1. It's the second largest English speaking population on the planet with 90 million English speakers.

2. It has over 40 million Internet users.

3. It's one of the largest and fastest growing economies.

4. Cricket is a religion in India, and Sachin Tendulkar is God

With this in mind, I would imagine India to be an easier route into Asia than China, for those that want to target the region but don't have the willingness / resources to translate sites.

It's also why Canbet launched CanbetCricket.com (still in Beta).

If anybody would like some more info, please feel free to PM or email me.

[Connie B]

India.

Very interesting!

Connie Burstin

[akhil_jks]

4. Cricket is a religion in India, and Sachin Tendulkar is God

That is so true