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  1. #1
    Connie B's Avatar
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    Smile Some ways to reach non-english customers

    Hello everyone,

    I have been reading some gambling forums including GPWA where we see
    the frustration and sadness of some affiliates about casinos operators pulling
    out from U.S. completely.

    I want to share with you some points to consider on helping you reach
    non-english customers for your website. Most of these points are based
    on experience as an affiliate manager and consultant.

    1. Find out the languages that casino affiliate programs you are involved
    with supports and make a list.
    It is important to know all of the support components that a casino can
    support in a different country. It is not just about the software or the
    customer service, it is more important to know about the cash processing,
    payment methods, currency wagers, etc.


    2. Define the languages you wish to target.
    Some affiliate programs offer stats information about the countries where
    your customers come from. If they dont, you should kindly ask them for
    that information. Also, ask for the game types that have played the most
    in a period of time.


    3. Translate important pages that provides information for a new
    potential customer.
    Since, you are entering to a new market. You should probably focus
    more on translating pages that are important for a new customer such
    as "How do online casinos work", "How do I get paid", "What games do
    online casinos offer", etc.

    4. Localize marketing material
    After you have decided which affiliate programs you will be promoting
    based on your previous homework. You will need to translate/localize
    the marketing material for your website. It is not just about translating
    the same content from the banners. It is more about making sure that
    sales message is appropriate for the country and culture.

    5. Define the keywords that a non-English speaker migth search for.
    Your affiliate manager can probably help you here and sharing that
    information with you. By targeting to different languages, you are
    also targeting to different countries’ customs.

    6. Make sure to add your meta tags localized for the country that you
    are targeting to.

    7. Purchase some domain names and probably host it as well within the
    country that you are going after. It can provide more credibility.

    8. Make some online foreign friends.
    They can help you on learning more about the culture and customs.

    If you have other tips, we can add up to this list.

    Cheers,

    Connie Burstin
    Connie Burstin
    Burstin Marketing Group Inc.
    www.burstinmarketing.com

    Gmail: cburstin@gmail.com
    Personal Facebook: Connie.Burstin
    twitter.com/connieburstin

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  2. The Following 8 Users Say Thank You to Connie B For This Useful Post:

    CityGuard (21 November 2008), Decker (30 November 2008), GamblingAtlas (21 November 2008), Kelly - Bet365 (5 December 2008), Nandakishore (21 November 2008), pagozit (13 May 2009), Renee (7 December 2008), uyur (5 December 2008)

  3. #2
    bets@betsfreebets.co's Avatar
    bets@betsfreebets.co is offline Private Member
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    there is just so much to do, at least in other languages like spanish....big market to exploit

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    Another point to consider is the social context of the casino games themselves. I understand that baccarat is really big in the Asian market and roulette in the UK market, while slots are big in USA. Your casino property that you are promoting has to offer the right games, and have the ability to collect funds and pay out winners.

  5. #4
    thepichi is offline Private Member
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    I totally agree with you, cultural factor is really important. For example in UK and Europe sports betting is really popular.

    I think Asia is going to be a very important market a couple of years from now. But it's really hard to enter in the market, because of the language and culture. Also, not many affiliates help us with content and stuff.

    Definitely we have to start looking to other directions!!

  6. #5
    Connie B's Avatar
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    Hello guys,

    Very good feedback.

    The cultural factor plays a big role to get the message across and
    most importantly that they feel comfortable and confident on playing
    with an online casino where operations are offshore.

    The advertising tools play a big role on reaching non-english customers.
    Some countries don't like advertisements that have pushy content.
    It migth not be pushy for North Americans as we are used to be direct
    promotions.


    Cheers,

    Connie Burstin
    Connie Burstin
    Burstin Marketing Group Inc.
    www.burstinmarketing.com

    Gmail: cburstin@gmail.com
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  7. #6
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    >> I understand that baccarat is really big in the Asian market


    but i have no idea which one offering this game is trusted by them

  8. #7
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    (excelent topic guys!)

  9. #8
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    Quote Originally Posted by thepichi View Post
    I totally agree with you, cultural factor is really important. For example in UK and Europe sports betting is really popular.

    I think Asia is going to be a very important market a couple of years from now. But it's really hard to enter in the market, because of the language and culture. Also, not many affiliates help us with content and stuff.
    Why is Asia such an online gambling industry hot-spot? There are a range of interesting reasons, each of which proven and analyzed by professionals. One of the main motivations is the fact that Asia is the fastest growing region in the world, according to The World Tourism Organization, forecasted because:
    1. Asia is experiencing strong economic growth.
    2. Asians have a strong tendency to gamble due to gambling being an inherent part of their culture.
    3. Middle-class Asians are emerging as a new buying market in the entertainment field.
    4. Many legalized gambling markets remain undeveloped.

  10. #9
    Connie B's Avatar
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    The Asia market doesn't have to be in Asia.

    "Asians have a strong tendency to gamble due to gambling being an inherent part of their culture. " pointed by uyur.

    The Asian population in some countries are very large where affiliates can target to them as well.

    i.e. Canada

    - 1,012,065 people in Canada speak Chinese
    2006 Census

    Cheers,
    Last edited by Connie B; 5 December 2008 at 9:20 am. Reason: forgot some words
    Connie Burstin
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    Gmail: cburstin@gmail.com
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  11. #10
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    "Asia" is a big word, can you specify which specific countries & Languages ?

    BTW - I know that China is blocking gambling sites.

  12. #11
    raphnix's Avatar
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    To target the gambling market in Asia, you also have consider the time Asians are mostly online thus giving worthiness to your onetime campaign efforts.

    Some Southeast Asians are also more comfortable with the lottery type of games.

  13. #12
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    Lightbulb Casinos\gambling in far east- at a glance

    Casinos and gambling in general in Asia, specifically in the far east is on the rise in more and more countries that include casinos in different countries such as Taiwan, North and South Korea, China, Mongolia and Vietnam. One location that needs no mentioning is Macau. This is the one spot in China it is legal to gamble. Macau is all set to become the next most popular location for casinos and gambling.
    Japan is also a nation of gamblers and has the maximum number of pachinko and pachislo machines at 5 million compared to worldwide figures of 2.4 million. The Japanese gambling industry in itself generates over $10 billion US dollars in revenue every year.
    Gambling is not yet made legal in China except Macau and at least 100 Chinese cross the border every day to gamble in Korea. They are the main clients at Korean casinos as well.

  14. #13
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    I know this going to sound like a plug, but I suppose that's why I'm on the board

    There is another market to consider in Asia - India.

    Some points to consider:
    1. It's the second largest English speaking population on the planet with 90 million English speakers.

    2. It has over 40 million Internet users.

    3. It's one of the largest and fastest growing economies.

    4. Cricket is a religion in India, and Sachin Tendulkar is God

    With this in mind, I would imagine India to be an easier route into Asia than China, for those that want to target the region but don't have the willingness / resources to translate sites.

    It's also why Canbet launched CanbetCricket.com (still in Beta).

    If anybody would like some more info, please feel free to PM or email me.

  15. #14
    Connie B's Avatar
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    India.

    Very interesting!

    Connie Burstin
    Connie Burstin
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    Gmail: cburstin@gmail.com
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  16. #15
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    Quote Originally Posted by CK - Schalk View Post

    4. Cricket is a religion in India, and Sachin Tendulkar is God

    That is so true
    Quality Gambling Translations

    www.SuperiorWord.com

    Check out our vast portfolio and authentic testimonials, from some of the best in the industry!

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