Spain passes online content creator law for major influencers

[The Buzz]

Spain is poised to lead Europe with the introduction of the continent's inaugural dedicated framework aimed at regulating the content, standards, and advertising practices of social media influencers.

The Council of Ministers received the draft of the New General Law on Audiovisual Communication (LGCA), popularly known as the "Influencer Law," last Friday. Positioned as a "digital transformation" initiative by the Ministry of the Economy, Spain aims to establish the legal parameters governing content creators, vloggers, and influencers who interact with Spanish audiences on various social media platforms.

From SBC News:

The LGCA will apply changes to Spain’s media laws, recognising content creators as ‘audiovisual content service providers.’ This requirement is due to the increasing relevance of content creators and their impact on Spain’s media market in terms of audience, consumption, and advertising investments.

As such, new rules will be applied to creators who have generated an income of over €300,000 from content displayed on social media platforms.

Content creators must file their individual businesses and media profiles with the State Registry of Audiovisual Providers, to be recognised as audiovisual content service providers.

For audiences, content creators must disclose any activity that they derive economic income from. Content creators must assume the ‘editorial responsibility’ of content displayed on their channels.

Read the decree here (in Spanish): https://www.boe.es/boe/dias/2024/05/...-2024-8716.pdf

Read more from SBC: https://sbcnews.co.uk/marketing/2024...g-advertising/

[casinomaestro]

€300,000.... that's quite a high bar - I guess only those with a high international reach will reach that.