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About LinkBacksA little-well-known online bookie from Kenya has just signed sponsorship deals with both Hull City and Southampton. I'm not sure I see the value yet as they don't target that market, but perhaps it helps cement their brand?
http://www.insideworldfootball.com/2...-sponsor-deal/
http://www.ft.com/cms/s/0/c0ed243c-5...#axzz4Hfjafur2
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18 August 2016, 4:53 am #1
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SportPesa from Kenya sponsors 2 UK teams - wow
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18 August 2016, 7:59 am #2
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Yes, I saw that last weekend, when I watched Gary Lineker moderating MOTD in his underwear (at the beginning only).
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18 August 2016, 8:18 am #3
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How much did you really watch of him in his underwear though?
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18 August 2016, 9:48 am #4
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Well, the show started and he appeared. But I focused on what he said, if that answers your question.
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