I researched a little the forum (as a new member here) and found several hints but i would like to share my personal experience with an issue.
I am into sports betting since 2008(i consider myself still newbie in the field) and i always had either my own website or worked for another site as "tipster".(I don't like this word to be honest).
My issue is that when i spend time researching a match (latest news, weather & pitch conditions, player stats, odd history etc.) and i do write an extended preview of the game the avg.time a visitor stays in such a post is quite low considered to what would be expected.
I don't like posting just a table with 5 matches and their picks for various reasons. The main reason is that with a 500+ words post you get more in-post ad space and always considered it to be the pro way.
However, these posts generally (at least in my sites) tend to be less attractive. It's like people ignoring all the thoughts behind the prediction and they scroll just down to get the pick.
I get more ad clicks in posts with minimum text and clearly focusing on displaying the predictions in a table format than writing an extensive text and then showing my picks table. I average 3 clicks per 600 Unique visitors(didn't convert to 1000 since that's the average i get in my posts) and i have seen up to 37(!!) on the low-detail ones.
Is this considered a normal behaviour for this target group? I've read online some general demographics about the"betting websites audience" and they are considered -if i recall well- very low in quality(as regards education and age i think). This was confirmed by the the avg. ppc price.
PS I am currently experimenting with the ads layout and the body format of my page to see if i get any difference in results. So far, text links get more clicks than banners :-/