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Hi,
can someone please explain to me the difference between impressions and
clicks. below is something I believe is incorrect or totally impossible.. please
correct me if I'm wrong.
Thank you
Impr Clicks CTR Downloads real players
28022 164 0.59% 62 0/8
You are wrong. Looks ok here, clicks SHOULD be less the impressions
Impressions tend to relate to the number of times/instances a banner is shown on your page. It will count one each time the banner is shown while a player is navigating your site.
A click is pretty obvious from the term, when said banner or link is activated....aka: clicked.
Generally impressions are a lot higher, however clicks can be higher in situations where only a text link is being used, no banner impressions.
However I would say that your clickthrough is very low, you might want to look into that.