Mats Sundin, who has been an NHL star in Toronto for years, has just signed a deal to endorse PokerStars. Sundin is originally from Sweden and is a very popular player in both his home country and in Canada.
Sundin, whose contract with Toronto expired at the end of last season, has yet to decide whether he is retired from hockey or whether he will take one of the multitude of offers he has received in free agency.
http://www.nationalpost.com/sports/story.html?id=767685As for his poker endeavour, Sundin will participate in online games as "MatsSundin" and in live tournaments such as the European Poker Tour. He said in a news release he plans to donate his poker winnings to charity.
"I believe the fighting spirit I've developed as a hockey pro will really help me at the tables."