As we all know in this business, our players bets determine our wins and losses via sportsbook. If our players win, affiliates lose. Books attempt to balance the wins and losses by manipulating the odds, blah blah.
However, despite all of that, when big sporting events happen, an affiliate will often see large wins/losses depending on how many players they have, how well the bookie handled the bets, and other factors.
Our players kicked our asses in the Super Bowl in 2021.
We won at our second, third, fourth, and fifth tier sports book offerings.
We lost big at our top sports book offering.
In aggregate, 2+3+4+5 wins was not nearly enough to offset the losses in #1.
For the sake of argument, and most affiliate programs will tell you this, poker traffic yields a different breed of sports bettor and casino gambler, i.e. customers who come in through poker channels are often bet more sharply on sports and do not degen as much in the casinos as players recruited via sports and casino channels.
With that said, we still would have expected to be net winners in the Super Bowl betting.
Damn, there's always next year!
How did you fare?