Survey: Mobile sports bettors are affluent, but wary of economy

[The Buzz]

According to a new survey conducted by TransUnion, in partnership with third-party research provider Dynata, more than half (54%) of mobile sports bettors in the U.S. earn $100,000 or more annually, but 79% are concerned about their ability to pay current bills and loans in full, compared to 52% of the total population.

The research was conducted via an online survey of 2,739 adults 18 years of age and older residing in the United States in May 2022 as part of the new “Consumer Pulse Online Sports Betting Study.”

From the study:

The recent impact of inflation on consumer liquidity appears to be putting pressure on gaming performance.

KEY TAKEAWAYS:

→ There’s a historic relationship between consumer liquidity and industry performance.
→ Current and incoming economic headwinds are likely to negatively impact the gaming industry given
current consumer sentiment.
→ Tracking consumer liquidity can guide gaming operators in better understanding how wider economic
factors can impact share of wallet, lifetime player value and responsible gaming risk.

→ Sports bettors showed signals of resilience to economic headwinds more than the total population; however, their sensitivity to these headwinds translates to higher levels of concern for their ability to pay bills.

→ Signals of distress from sports bettors utilizing payday lending or being past due on debt obligations showcase the disparate and challenging task for gaming operators to identify resilient or distressed consumers.

→ Gaming operators that incorporate robust consumer insights into their third-party data strategies will be better equipped to identify risky behavior, improve marketing precision and enhance responsible gaming.

Read the full report here: https://www.transunion.com/content/d...Gaming-pdf.pdf

[Danville]

I think that paints a vastly different picture to that of casino players.
Interesting