Incentives were mostly received via email (47%), with this being more commonly recalled than any other method. Gamblers were least likely to report receiving an incentive through a non-gambling app notification (8%).
Respondents who reported receiving an incentive were most likely to report receiving them for online betting activities (73%), with other online activities such as slots (39%), bingo (37%) and casino (30%) being most frequently incentivized after that.
On average, across all activities, respondents reported receiving seven incentives to gamble within the last seven days. The activities which consumers received the highest quantity of incentives for were online slots, online casino and the National Lottery.
With regard to problem gamblers, the data suggests that they generally like receiving free bets and bonus offers, with 62% agreeing. Nevertheless, they were most likely to agree that incentives encourage them to gamble more than they want to (77%), and were least likely to agree that incentives don’t change the amount they gamble (45%).