Well it has started … Swedish gaming regulations requirements and confusion, various interpretations and program requirements for compliance.

It is fully understood and appreciated that everyone wants to be compliant however some of the requests are becoming over the top including paragraphs that programs want inserted into reviews and links out to the Swedish authorities.

One program wants one thing while another wants something completely different. It’s UKGC and GDPR all over again.

While we are busy trying to understand what the individual programs require we are taking our eye off the ball and not focusing on sending traffic to profitable markets.

Just a bit of a rant …..