The Swiss system, which has evolved historically, is particularly affected by this technological change. While new gambling legislation entered into force in 2019, it failed to solved the fundamental problems around the pursuit. The need for legislative action is likely to become more urgent again soon.
Against this backdrop, Avenir Suisse has drawn up a three-step reform agenda designed to take the Swiss gambling sector into the 21st century.
The first step should be for the state to relinquish interests in gambling providers and depoliticize the distribution of the proceeds of gambling. One of the measures proposed in the study is to directly redistribute the proceeds – on the basis of 2019 data this would amount to around CHF 115 per capita – back to the population. As well as being fairer and more efficient, this mode of distribution would also resolve the delicate, primarily cantonal conflicts of interest in the Swiss gambling sector.
The second step would be to untangle the web of complex institutions. Today, thanks to digitalization, there are two increasingly overlapping gambling spheres: the federal government and the cantons. This leads to duplication and unnecessary conflicts. The idea would be to merge the supervisory bodies and thus strengthen the hand of the regulator.
This institutional streamlining would pave the way for the third step: reworking the regulations on gambling. A modular approach would make sense, with a basic license plus licenses for forms of gambling with specific regulation. This way the “analogue first” principle that currently applies could be set aside in favor of technology- and competition-neutral regulation.