Tau Gaming closing 3 bingo brands

To whom this may concern this announcement arrived 3 days ago:

Quote:

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Dear Affiliates,

We hope this email finds you well.

We would like to remind you of important information regarding our brands: Dabber Bingo, Bingo Besties and Sundae Bingo. As of April 4th, 2023, these brands will cease all operations.

As an affiliate, we kindly request that you remove all links, reviews, and related marketing materials for these brands from your websites and campaigns before the closing date.

Please note that commissions earned up to April 4th , as well as any pending payments, will be paid in-line with our terms and conditions.

Players will be able to log into the Dabber Bingo, Bingo Besties and Sundae Bingo merchants until April 4th, 2023, to use and/or withdraw any outstanding real money balance in their account, subject to the standard terms of the site.

We also want to let you know that more budget will be available to promote our other brands, Quality Bingo and Yay Bingo. Please contact your account manager for more details.

Thank you for being a part of our journey. If you have any additional questions or require further information, please do not hesitate to reach out to us.

Best regards,


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Tau Affiliates
Office:+44 (0)20 3735 8541
Address:Screenworks, Studio 108, 22 Highbury Grove, London, N5 2EF.

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Correction: they are closing 3 brands (can't update the title) 8-)

Title fixed

Rick
Universal4

More bingo brand closures from Tau Gaming, received 2 days ago.

Quote:

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Dear Affiliates,
We want to share important news with you regarding our brands: Cracker Bingo, Bounce Bingo and Queen Bee Bingo.

On September 5th, 2023, these brands will shut down and cease all operations.

Players can log and play on the Cracker Bingo, Bounce Bingo and Queen Bee Bingo merchant websites until September 4th, 2023. You will receive payment for any commissions you've earned from these brands until the specified date, in accordance with our policies.

Please remove any links, reviews, or marketing materials related to these brands from your websites and campaigns before closing day. An additional budget will be available to promote our other brands — Quality Bingo and Yay Bingo.

Thank you for your understanding. Feel free to contact your account manager if you have any questions or require further information.

Best regards,

--
Tau Affiliates
Office:+44 (0)20 3735 8541

Address:Screenworks, Studio 108, 22 Highbury Grove, London, N5 2EF.

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really dont understand why they close 3 brands each time, directing to others then again.

So just to recap, this year Tau has shut down 9 brands, we have seen;

Dabber Bingo, Bingo Besties and Sundae Bingo close April 4th, 2023

Tickety Bingo, Dinky Bingo and Pizazz Bingo close August 2th, 2023

Cracker Bingo, Bounce Bingo and Queen Bee Bingo due to close September 4th, 2023

What the heck is going on......:no:

AVC-Invest, this is the worrying trend and it keeps on happening, leaving affiliates hung up to dry.

Quote:

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Originally Posted by AVC-Invest

So just to recap, this year Tau has shut down 9 brands, we have seen;

Dabber Bingo, Bingo Besties and Sundae Bingo close April 4th, 2023

Tickety Bingo, Dinky Bingo and Pizazz Bingo close August 2th, 2023

Cracker Bingo, Bounce Bingo and Queen Bee Bingo due to close September 4th, 2023

What the heck is going on......:no:

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and Arcade Spins & Spinzaar January 4th

I guess its down to profitibility in the UK market. If its not profitable at some stage they will shut it down. Hard to imagine they would shut down a profitable site even if its marginal. Tough times for operators in the UK at present and it appears the UKGC is getting what it wants, less products to police and an easier time with just bigger brands out there. Sucks for players as you get less choice. I think we will see more and more of this moving forward.

It seems this benefits them. Doesn't look ideal to be in the bingo space if it is shrinking.