Thoughts on Mixing and Promoting Forex with Sports Betting?

Wanted to see if anybody has had any experience promoting a brand or business online that showcased how sports betting is correlated to the stock market and forex trading was linked with handicapping and so forth? I see only a select few companies trying this out like this site where the archive.org results look focused solely on an automated software that trades currencies and was used to measure trends on sports.

Is this stuff believable to clients and understandable or am I barking up the wrong tree and stick with traditional sports services with syndicate plays?

The truth is I do not really see the two mixing together, although you will find a handful of sports bettors bet on the forex as well.