Too Many Ads??

I've noticed that on almost every gaming site advertises a LARGE number of different casinos. This seems to be the "standard". Has anyone experimented with advertising a smaller number of sites? If so, what was the result? I recently read an article concerning the idea of "too much choice". Some university researchers set up a table selling jellies/jams. When they placed 30 different types of jam on the table only about 3% of the people that stopped by the table actually purchased a jar. When they placed only 3 types of jam on the table nearly 30% of the people that stopped purchased a jar. I just have to wonder if the same principle would apply to portal sites.... Any thoughts?

For some people if theres to many choices they can make a choice at all. I dont know if this would apply to portals.

Maybe if the visitor was new to online gambling they would be more likely to start playing if you only advertised 3 sites. But in most cases the good traffic is people who have already played online and would like more selection.

For my poker site I plan to have links to almost every poker site because i feel people would never need to go anywhere else when looking for a new place to play.

I keep sportsbooks to 10 and Poker rooms we're not done yet but will keep it under 8 probably

we don't promote any casino's (its a football first website)

My intuition is to agree with Simpson. Most visitors are seasoned online gamblers, and in many cases are (I think) really just looking for sign-up bonus information. The rest is nice, especially if you've written nice reviews that add credibility to your site, but the 'nitty gritty' (bonus info, etc.) is the real sell. And, to that end, you can't have too much of that stuff.

Change up the Jam/Jelly example a bit...

Instead of having anyone off the street walking past these tables of jams and jelly, only put connoseurs of jams and jellies. Experts will potentially buy ore than one jar gravitate towards the bigger selection. It's all about the target audience.

not sure if I agree with the assumption that most visitors are experienced/seasoned online gamblers. Does anyone have any actual stats on that issue? Most people are probably somewhat skeptical of online casinos and it seems like once someone is comfortable with a particular casino he is going to stick with it. Some might have an account with 2 or 3 casinos but I think you would be hard pressed to find many people with accounts at 20 different places. This might be somewhat less true for sports bettors who are always looking for the best line. However, I think it's probably more true with poker players - those players probably spend a vast majority of their time at one particular place.

As far as changing the jelly/jam example to include experts etc. You're correct that the target audience is the bottom line, but the same basic principle holds true. I bet if you put out 30 rare jams on a table and had experts stop by the purchase rate would be significantly lower than if you put only 5 rare jams out there.

Using your example

Quote:

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Most people are probably somewhat skeptical of online casinos and it seems like once someone is comfortable with a particular casino he is going to stick with it.

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A few choices or many choices won't change the mind of that visitor, as he/she will move on because they have already made their choice, and most likely won't look very much.

Also, by limiting the choices offered to the visitor, they may move on because they don't see their Casino of Choice offered at your property.

You have made some very valid points, and I think it works differently for each site and each visitor.

Rick
Universal4

Not to mention made me hungry for some raspeberry jam! :lol: